Features

Owen Evans looks at how mobile digital platform Fanmode is looking to monetise the emotional behaviour of football fans watching a game. 

Sports e-commerce specialist Kitbag works with most of football’s major brands, operating globally from a base in the north of England. But new sports and new approaches to selling sportswear and merchandise are seeing the company diversify. Matt Cutler spoke to CEO Andy Anson.

Can a UEFA Champions League sponsorship help Nissan overcome consumer indifference and create an exciting brand? Kevin Roberts reports.

The value in broadcast rights is almost exclusively in live coverage, so is sport’s proposed crackdown against Vine over-the-top?

Match-fixing has overtaken doping as the biggest threat to the integrity of sport at the highest level, however many believe governing bodies have buried their heads in the sand for too long over the issue. Rory Squires spoke to several people who have been involved in match-fixing, both on the pitch and in the fight against it, to find out what sports authorities have to do to finally eradicate the cancer once and for all.

Esteve Calzada, former Chief Commercial Officer at Spanish football giant Barcelona and now CEO of Primetime Sport, writes exclusively for SportBusiness International about the implications of another record-breaking European transfer window.

SportBusiness International speaks to all major stakeholders involved in the World Artistic Gymnastics Championships and looks at where commercial growth for gymnastics.

Elisha Chauhan speaks to three confirmed and potential future hosts of the World Artistic Gymnastics Championships, and finds out how they intend to maximise the opportunities presented by FIG (the International Gymnastics Federation)’s flagship event.

Elisha Chauhan finds out why Swiss watchmaker Longines has been a supporter of FIG (the International Gymnastics Federation) for over a century.

Gymnastics is one of only five sports that has been present at every modern summer Olympic Games. Ahead of this month’s World Artistic Gymnastics Championships in Nanning, China, Elisha Chauhan spoke to FIG (International Gymnastics Federation) President Bruno Grandi about his plans to develop the event and the sport.

Kevin Roberts: UEFA’s Euro 2020 success, FIFA’s 2022 World Cup regress

Hired for his regional expertise in the sports broadcast space, Asian Tour CEO Mike Kerr has brought a fresh perspective to an organisation he believes is perfectly placed to benefit from golf’s shift of influence eastwards. He spoke to Matt Cutler.

In 1939, just before Europe was engulfed in a conflict many thought would have been impossible after the horrors of the ‘War to End All Wars’ 20 years earlier, the population of Warsaw stood at around 1.3 million.

European club rugby union enters a new era this month with the launch of two competitions. But should organisers be concerned about their sparse sponsorship portfolios? Kevin Roberts reports.

The best young talent from the sports industry will be recognised from 2015 following the launch of the Leaders Under 40 Awards. Matt Cutler reports.

While Russian clothing brand Bosco di Ciliegi held a strong market position at home, overseas awareness was zero. So when the group was approached by the Russian Olympic Committee to create the Russian uniforms for the 2002 Olympic and Paralympic Winter Games in Salt Lake City, it seized the opportunity to gain some international recognition.