Features
Sponsorship Works 2012 – Sponsorship Case Study: Jaguar and the England Cricket Team
Cricket ranks as a favourite hobby amongst Jaguar’s target audience and the England cricket team partnership, signed in May 2010, provided the opportunity to “own” the automotive sector in the sport. England cricket entertains a similar demographic to that of prospective Jaguar owners and shares in a number of core brand values including “Britishness”.
Sponsorship Works 2012 – Sponsorship Case Study: MTN Lions
In 2011 MTN made its first venture into the South African rugby union market through its sponsorship of the Golden Lions rugby team. MTN signed a three-year deal with the Lions and later negotiated the naming rights for the team, appropriately renaming the team the MTN Lions.
Exclusive Interview: Gianni Infantino
PDF download | Sport & Digital Media 2013-14
Sport & Digital Media 2013-14 is designed to give readers a solid grasp of some of the biggest developments in sport and digital media in the 2013-14 period, including: the NFL’s ground-breaking use of Twitter’s Amplify programme, the opportunities being missed with internet-connected TV sets, and the ongoing fallout from the European Court of Justice’s 2011 ruling in the English Premier League’s case against English publican Karen Murphy.
Sport & Digital Media 2013-14 | 4.1 The NBA’s short-form content strategy
The exploitation of short-form content across multiple platforms has become a central part of North American basketball league the NBA’s global media rights strategy over the last three years.
New Zealand: Most Influential
Elisha Chauhan selected 10 of the most influential people in the New Zealand sports industry, and explains how they are each playing a significant role shaping the business.
Bricks and Mortar
Elisha Chauhan looks at four of New Zealand’s leading sports venues, their unique selling points and how scheduled improvements could affect their hosting future.
The Sacred Shirt
New Zealand is known on the international sporting scene as the king of rugby union, and the All Blacks have a portfolio of global sponsors to reflects that. But which other Kiwi properties provide opportunities for brands, and what is driving that?
Broadening Horizons
New players in the domestic broadcast landscape during the last 18 months have created a vibrant sports rights market in New Zealand, and major rights-holders have taken advantage.
Homegrown Heroes
Ever-increasing government support, an evolving event strategy and the development of unique events is seeing New Zealand punch above its weight in the sports hosting space. David Walmsley explains why.
International Focus: New Zealand
SportBusiness International examines the economic, social and technological forces driving the growth and promotion of sport in the region, and also analyses the key trends and issues in New Zealand sports marketing, media and events. We also identify the men and women shaping the future of sport in the country.
Communique: The Limits of Sky
The leading lights from UK pay-TV broadcaster Sky Sports’ channels are used to tackling the difficult questions around a weekend’s football action.
Innovation and Invention
The International Hockey Federation (FIH)’s ‘global innovation partnership’ with Loughborough University is seeing both parties question every single facet of the sport and its business.
The Big Debate: Political Influence
Should sporting rights-holders take the geo-political climate into consideration more when making decisions?
Western Force
When they wouldn’t let Larry Scott unify professional tennis, he turned his attention to college sport in the United States. As Commissioner he has turned the Pacific-10 conference into Pac-12, signed a $3-billion TV deal and set up a wholly owned media network. But, as he told Kevin Roberts, there’s a cloud on the horizon.
On Course for Change
Golf in the Middle East will become more than a pursuit for wealthy tourists and ex-patriates if the homegrown MENA (Middle East and North Africa) Tour gets an official seal of approval. Matt Cutler explains why.
Olympic Vision
With wheels on President Bach’s proposed Olympic Channel now fully in motion, Timo Lumme, managing director of TV and marketing at the IOC (International Olympic Committee), tells Owen Evans how it will operate.
Small Focus, Big Vision
American broadcasting conglomerate Sinclair is aiming to make it big by thinking small with a new college network.