Features

Marisol Casado, IOC (International Olympic Committee) Member and President of the ITU (International Triathlon Union), writes exclusively for SportBusiness International about the battle for Olympic survival.

From Virgin Atlantic flights to intergalactic travel, Virgin Racing’s Formula E team principal Alex Tai knows about life in the fast lane.

Owned by religious group the Iglesia ni Cristo, the 50,000-seater multi-use Philippine Arena opened its doors in July. Could it be transformational for sports hosting in the influential south-east Asian country? Elisha Chauhan finds out.

In addition to constructing a premium sports venue, the Perth Stadium, Rob Ridley finds out how the Western Australian government is creating a sports precinct to enhance the Aussie rules gameday experience.

Elisha Chauhan looks at whether this month’s inaugural Invictus Games is a competitor, or potential partner, for the long-established Military World Games.

Elisha Chauhan looks at the set-up of the new Premier12 competition, which baseball’s world governing body hopes will be a game-changer for the sport’s international development.

Kevin Roberts: Will European athletics break the mould in 2016?

Experts in commercial landscape of Formula One met at SportBusiness International headquarters last month to debate the real extent to which stakeholders in the sport are achieving ROI. Will Formula E be competitive to Formula One? Is the sponsorship proposition as attractive to brands as it has been in the past? And who should replace Bernie Ecclestone when he leaves the sport? All of this, and more, was discussed in depth.

Rights-holders have looked closely at the successes of Manchester United’s selling of sector partnerships in different regions across the world. But what is the secret to that success, what are the strategies to selling and can it work for every organisation in sport? 

Major sports event hosting could be on the cusp of a revolution if UEFA’s multi-host format for Euro 2020 is successful. This month, the governing body for European football will vote on which 13 cities will hosts the flagship international tournament, and Owen Evans met UEFA General Secretary Gianni Infantino last month to get his take on the opportunities and challenges for the hosting concept.

 

This month's inaugural Invictus Games in London will gather wounded former servicemen and women from over 400 athletes from 14 nations to play nine Paralympic-style sports

Kevin Roberts spoke to Deloitte's Dan Jones and AC Milan director Umberto Gandini about commercial challenges and opportunities in a European football landscape where the gap between rich and poor grows greater and greater.

Should sponsors step out of the shadows and have more say over how major sports events are run?

Putting a value against retweets, mentions and likes has been a major conundrum for agents looking to capitalise on their sports stars’ prowess across social media. Dallas-based Stout Partners thinks it has the solution.

Elisha Chauhan went behind-the-scenes with telecoms giant Orange to find out how it works with the Tour de France, the world’s most illustrious cycling event, to secure communication channels at every stage.

A new digital platform allows sports fans to become editors of their own highlights show. Owen Evans explains how.