Features

A successful console video game can act as the perfect social media marketing tool. Owen Evans looked at the UFC (Ultimate Fighting Championship), the rights-holder everyone in the sports industry is talking about, and its new official game project.

Eelco van der Noll, global head of sports and entertainment at beer giant Anheuser-Busch InBev, talks about the highs and lows of heading up sports sponsorships for brands such as Budweiser, Canon (1990-1994) and MasterCard (1995-2003).

Elisha Chauhan finds outs how the newly-renovated SCG (Sydney Cricket and Sports Ground) will use technology to maximise its ticket and in-stadium product sales.

Johan Cruyff, football legend and founder of the sport management institute that bears his name, writes exclusively for SportBusiness International.

Promised in Japan’s bid to host the 2022 FIFA World Cup, how far are we from recreating sports events virtually throughout stadia across the world using holograms? Elisha Chauhan finds out.

Elisha Chauhan looks at whether the AFC (Asian Football Confederation)’s decision to expand the number of teams in its Asian Cup will affect the event’s commercial attraction.

We look at how ITF (International Tennis Federation) president Francesco Ricci Bitti plans to tackle ongoing and high-profile criticism around the scheduling of the Davis and Fed Cups.

Kevin Roberts: Integrity should run deep. It should permeate the core of every organisation and guide every individual’s behaviour.

Two years on from the 2012 London Games, Elisha Chauhan finds out how medal supplier Rio Tinto’s co-operation with Imperial College London is making positive waves for the Paralympic community.

ANOC (the Association of national Olympic committees) held its 63rd executive council meeting in Kuwait at the end of March. Hosted by the country’s Sheikh Ahmad Fahad Al Sabah – ANOC and OCA (Olympic Council of Asia) president and the so-called kingmaker of the Olympic Movement – the event attracted some of the biggest names in sports administration, with around 40 IOC (International Olympic Committee) members making the trip to the shore of the Persian Gulf.

Kevin Roberts looks at why this month’s FIFA World Cup marks a watershed in fans’ ability to watch sport in areas formerly considered blackspots for live coverage.

The graduates of Deakin University’s MBA in Sport Management are the wealthiest in the world, according to an industry leading sport education rankings.

Some interesting second screen and social media facts and figures, in an infographical snippet from the upcoming Global Sports Media Consumption report.

FIFA ExCo member Lydia Nsekera, one of the sports industry’s most powerful women, tells Elisha Chauhan the secret to her rise in the ranks of international sports administration.

Max Gabovitch and Frank Bonner give the lowdown of exactly who said what at the inaugural Leaders Sport Summit in New York on May 21, 2014.

Watch our Q&A with Keith Ramsdale, EA’s northern Europe vice-president and general manager, tell all about the new UFC (Ultimate Fighting Championship) console game, after he met SportBusiness International at London's Cafe Royal. 

Eurosport production experts Francois Schmitt (deputy managing director of broadcast and technical operations) and Julien Bergeaud (director of development) give their take on some big questions affecting the sports TV production sector. Eurosport is the partner of an upcoming Knowledge Centre report on the sector.

NBA (National Basketball Association) commissioner Adam Silver describes how he is monitoring ROI from international activities and whether jersey sponsorship could one day be introduced.