Features

Elisha Chauhan looks at start-up Q App, founded by the former head of strategy at PERFORM, and promising to completely eradicate queuing for food and beverages at sports events.

Matthew Glendinning, Editor of SportBusiness International sister publication Sports Sponsorship Insider, rounds up they key issues raised at this year’s ESA (European Sponsorship Association) Sponsorship Summit in London.

This month, the globe’s top field hockey talent will descend on the Netherlands for the men’s and women’s Hockey World Cups. Andy Fry spoke to FIH (International Hockey Federation) chief Kelly Fairweather and title sponsors Rabobank about making the event a compelling experience for fans and customers respectively.

The Buffalo Bills have stopped playing their annual regular season game in Canada, representing a rare mis-step for the National Football League (NFL). Barry Wilner explains why.

What will be the stories and factors shaping the features in SportBusiness International in 200 issues time? Owen Evans attended the Leaders Sports Network in Lisbon and asked some of sport’s leading d…

With the FIFA World Cup only a month away, are world and European champions Spain the hottest property in town? Dermot Ledwith asks the team’s current roster of sponsors.

Dana White, President of the UFC, tells SportBusiness International why his sport will succeed: "Two guys who start punching each other in the face. That doesn’t need to be explained to anybody in any language."

Kelly Fairweather, CEO of the International Hockey Federation (FIH), talks to Matt Cutler about the future of the World Cup, tweaking with the playing format and developing regions for the sport.

A selection of interviews conducted by the team at Sports Sponsorship Insider at the 2014 ESA (European Sponsorship Association) Sponsorship Summit.

This Saturday (April 19, 2014), Twickenham Stadium will play host to The Stinger – a top-tier English domestic rugby union game between London Wasps and Gloucester. Matt Cutler asked Wasps COO Jeremy Wilton about the benefits of hosting major fixtures away from their Adams Park home.

SportBusiness in Numbers provides valuable, exclusive data and insight on the sports industry from top research consultancies across the world. It covers data in sports finance, sponsorship, events and media rights. The seventh edition was published in November 2013.

Experienced tennis executive and new ATP chief Chris Kermode gives Matt Cutler his vision for men’s tennis, and why he wants to turn ATP World Tour events into sports entertainment behemoths.

Matt Cutler looks at the main issues it covers and speaks to Andrew Ashenden, Commercial Director for betting at digital sports specialists PERFORM, about opportunities in the sector.

Flying in a helicopter over the Paul Ricard motor racing circuit, situated in the French village of Castellet between Marseille and Toulon, you really appreciate why motor sport is viewed as one of the most glamorous in the sports industry.

Why would a company go from team sponsor to team owner? Rob Ridley asked Trek Bicycle, the US manufacturer and now cycling team owner, ahead of next month’s Giro d’Italia.

Kevin Roberts on whether less could be more when it comes to the future of European international football matches.