Features

Experienced tennis executive and new ATP chief Chris Kermode gave Matt Cutler his vision for men’s tennis.

Team GB’s greatest ever Olympian, Sir Chris Hoy, has thrown his weight behind Glasgow’s bid to be crowned SportBusiness International’s 2014 Ultimate Sports City. The six-time Olympic gold medal winner and 11-time world champion cyclist, who has a velodrome named after him in Glasgow, says the city is one of the best sporting destinations in the world. 

Matt Cutler spoke to British sailing icon Ben Ainslie about raising money for his 2017 America’s Cup challenger team.

Have the Sacramento Kings basketball team and software company CrowdOptic started a watershed relationship for sport and Google Glass?

Facebook is being used to convince virtual friends to get together in the real world at local sports venues. 

Former glories are at the forefront of English Premier League club Liverpool’s new social media strategy for China. 

Andy Fry looks at which advertisers were the winners and losers of this year’s National Football League (NFL) Super Bowl, and why one firm paid millions for a 30-second slot and proceeded to give it away.

Norman Li explains why Australian Open tennis champion Li Na’s strained relationship with her home country could actually pay dividends.

Sport Sponsorship Insider looks at what was officially the best of European sponsorship in 2013.

Brett Gosper, CEO of the International Rugby Board (IRB), tells SportBusiness International about his plans to inspire rugby''s next generation.

 

SportBusiness International looks at this month’s World Half Marathon Championships in Copenhagen, an event with significant growth potential according to world athletics’ governing body.

Barry Wilner looks at how the NFL (National Football League)’s new broadcast deal for Thursday night games could change the American football landscape as we know it.

Peter Angell, chief operating officer of sports marketing agency IEC in Sports and head of Lagardère Unlimited’s dedicated Production Hub, made his name as the broadcast mastermind behind the FIFA World Cup. He tells us about his most memorable career moments and where the future opportunities lie for the company.

Once the English Premier League’s best-paid executive, former Manchester United and Chelsea CEO Peter Kenyon is now looking to mine value from rugby union. He talks to Kevin Roberts about the opportunities in both footballing codes.

Elisha Chauhan asked FC Barcelona board member Jordi Moix to explain the rationale behind the Spanish football giant’s €600-million renovation project for its Nou Camp home.

Kevin Roberts on whether negative press around the 2014 FIFA World Cup will make sponsors look elsewhere.

Barry Wilner looks at how MGM Resorts International’s proposed multi-purpose arena in Las Vegas will herald a new area for Sin City’s sports scene.

Could France’s new €68-million home of cycling be the springboard to fulfilling a Parisian Olympic dream? Owen Evans reports.