Features

World Snooker commercial director Miles Pearce talks to Owen Evans about taking snooker to new frontiers with the inaugural Indian Open, and explains why it is the perfect platform for the sport to eventually become part of the Olympic Family.

Whenever a broadcaster wants to introduce a new service, or a consumer electronics manufacturer wants to test a new device, more often than not they build their business plan around live sport. At the same time, fans demand more ways to get closer to the action. We examine some of the key developments in sports broadcast and production.

In part 1 of this article we looked at how to cast the net wide enough to attract new talent to your sports role. Here we look at step 2: how to whittle down your excellent shortlist to a final candidate who has the skills, experience, attitude and cultural fit to be a great hire.

This year’s packed yacht racing calendar perfectly illustrates the breadth and diversity of the sport. While the showpiece America’s Cup will be contested by the world’s finest crews and their billionaire backers in San Francisco next month, this summer also sees the latest edition of the Clipper Round the World Yacht race, in which amateur crews embark on the experience of a lifetime, racing up to 40,000 miles in 12 identical boats. But a packed calendar also sees rights properties competing for eyeballs, commercial partners and host ports – often from the same, limited pool. Matt Cutler brought together four leading names in the business of sailing to get their take on various commercial issues facing the sport.

After 12 years at the head of the Olympic Family, Jacques Rogge reaches the end of his term. In an exclusive interview with SportBusiness, the Belgian reveals the highs and lows of his time as International Olympic Committee (IOC) president and explains what he believes are the future challenges for his successor.

Sir Martin, leader of the world's largest advertising and marketing services company tells Kevin Roberts why the fortunes of his business and many other global brands are inextricably linked to sport.

IAAF (International Association of Athletics Federations) general secretary Essar Gabriel gives Owen Evans his take on the stormy build up to the 2013 World Championships, and what commercial opportunities exist for other IAAF events

Kevin McCullagh from TV Sports Markets looks at how two newspaper sports-rights deals are showing signs of increased potential for internet clips, content that has been notoriously difficult to monetise.

Most organisations spend time thinking about retaining top talent. But less attention is given to attracting good people in the first place. Here we look at a systematic approach to attracting staff from a wider gene pool.

Reputation is a crucial commodity in sport as in the brand world (and especially where the two collide). It's hard won and easily lost so here we look at the top-4 rules on how it can be protected.

Leadership in events is the hidden opportunity in sport. With great leadership events can live up to their potential delivering on all levels for audiences, athletes, rights holders and commercial partners.

Filled with potential booby traps, Facebook is not the natural home for all brands. Here are five things Facebook failers tend to do. (You might want to avoid them).

5 top tips to avoid Twitter marketing fails

Everyone accepts the importance of social media but there is much less agreement on how to measure its impact. To be fair, there are plenty of potential pitfalls...

Uefa Champions League sponsorship is at the heart of Dutch beer brand Heineken’s marketing push to hit a target of 100-per-cent growth in its global market share over the next seven years.

The English Football Association plans to increase its annual sponsorship revenue of around £35m (€41.6m/$55.5m) by selling newly-created global and territory-specific international sponsorship packages in its next four-year rights cycle.