Features

Arsenal’s revamped Customer Relationship Management (CRM) system played a key role in Emirates’ recent sponsorship renewal with the English Premier League club

As one of the fastest growing industry sectors in the global economy, online gaming and gambling brands are now key players in the sports sponsorship market

Companies across the renewable energy sector have attached themselves to top-level sport properties all over the world with the highest levels of concentration in football and in the German and American markets.

“As soon asyou pay more than 50 Swiss francs (about $50) for a watch, you’re being irrational.” T

Their ubiquity as sponsors of sport suggests the link between mobile phone operators and major sports events is obvious, but recent business pressures and a divergence of strategies may require different approaches to telecom partners in future.

The Turkish sponsorship market can be divided into three main sub-categories: sponsors which invest heavily internationally, sponsors which invest professionally locally and sponsors which invest locally through personal connections. The major change in the recent years is the growth of in the first two categories.

The brewing industry remains one of the biggest investors in sport despite growing levels of self-regulation and government legislation

Automotive is of the most important sponsoring sectors and a bellwether of consumer and industrial confidence

Amid the excitement and controversy around the Facebook IPO, it is easy to forget that for every dotcom billionaire there are many more winners from the explosion in the digital economy

Sports sponsorship has never been more powerful or more effective. At a time when many traditional ways of communicating with consumers are reaching fewer people, or failing to cut through, sport and entertainment has become increasingly central to all our lives.

America’s Cup Event Authority chief executive Stephen Barclay tells SportBusiness about casting aside negative press and what has been done to try make this September’s Cup the most commercially successful yet.

Barney Francis, Managing Director of the Sky Sports channels at UK pay- broadcaster BSkyB, talks to Kevin Roberts about partnerships, competition and the secret formula of Sky Sports’ success.

Nearly all sports sponsorships now incorporate a social media element, but whilst it may generate ‘buzz’, is it possible to evaluate commercial returns? The answer is a qualified ‘yes’ according to a new sportBusiness report.

Customer relationship management (CRM) has gone from being an embarrassment to a significant opportunity in sport as these three case studies - Cricket, Bowling and Major League Soccer - show very clearly.

Developments in CRM (customer relationship management) techniques have made it one of the most competitive sectors of the sports industry. In this article we pick out examples of best practice and review the systems that are shaping the customer experience and unlocking new revenue streams.

It is 8-times harder and more labour intensive to sign a new sponsor than it is to renew an existing one. Here we examine how sponsors can be serviced so that their value to the sports organisation increases over time.