Features

The ECB and domestic broadcaster Sky have worked together to develop an innovative 'one-stop-shop' marketing model for The Hundred whereby sponsors are offered the chance to ringfence advertising airtime to augment their event sponsorship assets. Ben Cronin speaks to the broadcaster's head of sponsorship David Shore about the model.

First and second season ticket data suggests event has attracted new audiences Sponsorship agency CSM told to reject finance, alcohol and betting brands

In this week’s episode, podcast co-hosts Eric Fisher and Chris Russo interview Frank Supovitz, president and chief experience officer of Fast Traffic Events & Entertainment. Fisher and Russo also discuss the National Football League’s development of its NFL+ streaming service, ongoing changes in United States college sports fueled in part by the Big Ten and American Athletic Conferences, the state of the trading cards and collectibles industry, key upcoming business decisions for the NFL, and the improving financial state of LaLiga giants FC Barcelona.

Football Association of Singapore to invest S$5m in in-house production over five years Investment follows media rights deals with Singtel, StarHub and Mediacorp

S Nation Media, the planned German streaming service owned by former DFL chief Christian Seifert and the Axel Springer publishing giant, has burst on to the scene this year, hoovering up rights to multiple sports properties in the country. SportBusiness talked to local broadcasters, streamers and rights-holders to assess the challenges and opportunities facing the new platform.

In this week’s episode, podcast co-hosts Eric Fisher and Chris Russo interview Janet Evans, LA28 chief athlete officer. Fisher and Russo also discuss business results and ratings from Major League Baseball’s 2022 All-Star Game, a Series D funding round for the Premier Lacrosse League, prominent esports entity FazeClan’s $725m (€709.2m) special purpose acquisition company (SPAC) deal to become a public company, the upcoming National Sports Collectors Convention, and the National Basketball Association’s fan experiences partnership with QuintEvents.

Paris St-Germain has created a 'lifestyle brand' in Japan that goes beyond football, into fashion and culture

The absence of the ICC this summer has created an opportunity for AEG and Florida Citrus Sports to make a major mark in the European preseason tour space. Bob Williams reports.

In this week’s episode, podcast co-hosts Eric Fisher and Chris Russo interview Alon Werber, Pixellot chief executive. Fisher and Russo also discuss a series of business advancements for the National Women’s Soccer League under new commissioner Jessica Berman, the state of Major League Baseball at the All-Star break, the National Football League’s efforts to place flag football in the 2028 Olympics, last week’s SBC Summit North America, and Major League Baseball’s New York Yankees turning to Legends to sell their jersey patch sponsorship.

Our global editorial teams in New York, London, and Singapore bring together a truly global perspective on the industry and this magazine is a chance, once a quarter, to understand the things that really…

Accomplished computer games executive tells SportBusiness how he is looking to give back to the game as the founding investor of USL League One expansion club. Bob Williams reports.

In this week’s episode, podcast co-hosts Eric Fisher and Chris Russo interview Tom McMillen, president and chief executive of the college sports’ Lead1 Association. Fisher and Russo also discuss Major League Soccer’s new eight-year betting data and streaming rights deal with Endeavor-owned IMG Arena, the Las Vegas Raiders’ historic hire of new team president Sandra Douglass Morgan, a preview of sports merger-and-acquisition activity in the second half of 2022, a pair of key upcoming industry conferences, and the new five-year employment contract for Live Nation chief executive Michael Rapino.

Team on course to earn €47.5

Rakuten Sports, the Rakuten Group’s sport and entertainment partnership services unit, expects to conclude its first regional deal for the Golden State Warriors in the coming months and has ambitions t…

In this week’s episode, podcast co-hosts Eric Fisher and Chris Russo interview Brad Griffith, founder and chief executive of mobile-focused ticketing company Gametime. Fisher and Russo also discuss the dramatic move of the University of Southern California and University of California-Los Angeles to the Big Ten Conference, the Big 12 Conference’s hire of new commissioner Brett Yormark, the completion of the revived United States Football League’s first season and new search for additional partners, an investment by US-based Sixth Street into a share of FC Barcelona’s television rights for LaLiga, developing expansion plans for the National Women’s Soccer League, and additional legal turmoil for Major League Baseball’s Tampa Bay Rays.