From our Partners
Virtually possible: Elite Sports Marketing builds a one-stop shop for sports sponsorship dealmaking
Marketing agency Elite Sports has created a free-to-use hub for brands seeking to explore a world of sports marketing opportunities.
LaLiga Tech’s digital transformation opportunity
The marketplace has responded with enthusiasm to LaLiga’s decision to open up its data-driven digital transformation services and products.
Abu Dhabi ready to make a splash with game-changing FINA Worlds
Abu Dhabi will host the FINA World Swimming Championships (25m) in December 2021, cementing its position as a capable, adaptable and innovative host of major sporting events.
Copenhagen’s Football Village sets the bar
Copenhagen’s Football Village attracted widespread praise during Uefa Euro 2020 – and the concept is set to be revisited next year.
How social betting will reshape fan engagement
The monetisation and engagement opportunities that are available through social betting on over-the-top streaming platforms have the potential to redefine the viewing experience for sports fans worldwide.
A Cutting Edge Education Provides Career Opportunities in a Competitive Field
As the birthplace of sports business education, students come from far and wide to OHIO University to pursue the world's best sports business graduate experience
BK8 makes comeback after Norwich fallout, targets growth via sponsorship
Betting platform agrees series of sponsorship deals in Europe
Past mistakes acknowledged, BK8 seeks to rehabilitate its brand
Brand seeks charity deals and women’s football partnerships
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Innovation and networking to the fore as SPORTEL returns to Monaco
SPORTEL CEO Laurent Puons outlines how the event, synonymous with the growth of the sports media sector, is ready to bring the industry together once again on its return to Monaco after a pandemic-enforced hiatus.
Cutting through the noise: Why sports need to own the fan engagement journey
Sports fans have never had more information at their fingertips. Before, during and after every moment of any game, fans can gorge on vast amounts of content, delivered to them by multiple parties
LaLiga’s Mediacoach harnessing the power of match data
Forming part of the league’s expansive technology offering, the sports data and analysis platform is benefiting a range of stakeholders, including clubs, media partners and fans.
Let’s get digital: Transforming equestrian’s commercial landscape
Vanessa Martin Randin, senior manager, media relations and communications at the FEI, explains how innovative digital campaigns are at the heart of evolving commercial opportunities for the International Federation.
Video | How real-time engagement creates new revenue opportunities for sport
In this sponsored video, specialist streaming technology company Agora explains how sports right-holders can uncover new revenue streams by adding real-time engagement features to their streaming platforms
Copenhagen overcomes Euro 2020 trauma to ‘bring all of Europe together’
In association with Wonderful Copenhagen
Part 2: What can fans expect if Edmonton hosts 2026 Fifa World Cup matches?
Edmonton’s sustainable approach has built a ready-made infrastructure to provide visitors with a memorable experience.
Part 1: How Edmonton’s sporting heritage supports the city’s Fifa World Cup bid
Edmonton has established a reputation as a reliable host of major sporting events over the years, with a passion for sport that helps to define the city’s identity.
Part 3: What will be the legacy if Edmonton stages 2026 Fifa World Cup games?
The impact of football’s biggest tournament on the development of the sport in the city, region and Canada would be significant, given previous successful Fifa events.
Arena Games driving Super League Triathlon’s virtual expansion
Super League Triathlon is set to expand the Arena Games concept after a successful launch last year.
Do you have the right audience insights?
With live events coming back, it is the right time to find out exactly how much things have changed, and how all of this reflects on your business. For this, you need recent and accurate data to analyze and understand