From our Partners
When sport meets social audio
The social audio sector has enjoyed unprecedented expansion over the past year. However, what are the implications for sport?
Queensland sets blueprint for revival of mass participation events
The successful delivery of IRONMAN Cairns last year set a benchmark for other events to follow
Stats Perform report highlights sports media tech opportunities
In association with Stats Perform
“The pandemic will be part of our photographic content” | Uefa and Getty plan for Euro 2020
Ahead of Euro 2020, Paul Murphy, Uefa digital image expert, and Paul Gilham, Getty Images senior director, describe the relationship between the governing body and its official photographic agency, and how this year’s event will set new benchmarks in the speed of image delivery
Post-Covid monetisation of fan engagement
Developing your own social audio or social video layer provides numerous monetisation opportunities during sports coverage, whilst giving fans the control they crave. In association with Agora.
Case Study: How Sportradar delivered the OTT launch of K League TV
Sportradar has supported the launch of the Korea Professional Football League’s new over-the-top platform, K League TV, providing free live and on-demand coverage of all matches from the K League 1 and K League 2 divisions, as well as behind-the-scenes content, highlights and interviews.
Audience Engagement is the Name of the Game
Fans follow your games on TV, come to stadiums (when they can), read about your club in the papers or online. But how much do you really know about them? Actually, more than you think. The real question is how can you benefit from this knowledge.
How Queensland rose to the Covid-19 challenge
Australia’s Sunshine State successfully staged numerous top-tier sporting events during 2020, adding momentum to its long-term hosting credentials.
How to engage with your fans in real time
A variety of innovative real-time engagement features can support rights-holders and broadcasters that deliver sports content to increasingly demanding fans who are seeking tailored viewing experiences
LaLiga drives youth engagement through Twitch content creators
LaLiga has expanded its partnership with Twitch by engaging online influencers to deliver alternative match commentaries to new generations of Spanish football fans across the globe. The early results are encouraging for LaLiga, its content creators, and the digital service
Sportrecs: Helping sports to overcome video distribution and monetisation challenges
Anatoly Vorontsov, CEO and founder of Moscow-based streaming platform Sportrecs.com, describes how the company is working with sports rights-holders to monetise their content
Formula 1 strengthens photographic distribution with official Getty relationship
Getty Images has formalised its relationship with Formula 1, becoming the Official Photographic Agency of the motorsport. Adam Crothers, head of digital media rights at F1, explains how the deal will help it to improve the sport’s photographic distribution
How real-time engagement will reshape the sports industry
Real-time engagement is becoming an increasingly essential tool for sports rights-holders, broadcaster and brands that are seeking to build fruitful relationships with key target audiences. However, many in the industry remain unaware of the opportunities and challenges.
Untapped potential in direct-to-consumer streaming services
Media technology solutions company MediaKind has carried out a comprehensive survey of 40 rights-holders to understand their direct-to-consumer services. In this sponsored video interview, the company's head of product for D2C Video Solutions Dheeraj Ravula and Lisa Aussieker, VP and head of marketing and communications, discuss some of the key finding of the research.
My Horse World Club: A brand for the youth, by the youth
In association with FEI
UniqFEED considers strategic partnerships to demonstrate virtual advertising solutions
Virtual advertising is heading into a critical phase in its development. SportBusiness speaks to Professional Sports Capital chief executive and founder Jamie Cunningham, who, whilst on secondment at uniqFEED, outlines what the sector has to offer in the future.
Sportrecs primed for OTT growth
Sportrecs has already forged a network of partners and media outlets spanning multiple regions. However, 2020 is just the start of the platform’s aggressive expansion plans
Mikayilov pledges to restore AIBA’s financial stability
Suleyman Mikayilov has put in place a comprehensive plan to bring AIBA back from the brink of financial oblivion and safeguard the international federation’s long-term future if he secures the presidency this Saturday.