News

Rugby Union
Governance

Australia's Brett Robinson has set out his stall to create the “right culture to deliver commercial outcomes for a contemporary global sport” after being elected chair of World Rugby.
Mixed Martial Arts
Sponsorship & Marketing

The Ultimate Fighting Championship has sold its first sponsorship package in the artificial intelligence category, a multi-year deal with technology and IT consulting firm IBM
Multiple Sports
Industry Moves

Roger Lodewick is leaving his role heading up Viaplay’s Dutch operation after less than 12 months and has been replaced by William Linders of OD Media, the digital content distribution firm.
Motorsport
Sponsorship & Marketing

After investing in future Ferrari driver Lewis Hamilton's drinks brand, Pernod Ricard has secured a deal that makes its Chivas Regal brand a sponsor of the F1 team.
Cricket
Sponsorship & Marketing

The Asian Cricket Council (ACC) has retained TCM Sports Management once more as its exclusive sponsorship sales agency for the Asia Cup.
Multiple Sports
Finance & Law

Disney Star has announced massive losses of INR 12,548 crore (€1.4bn/$1.5bn) for the full year in 2023-24, ahead of its imminent merger with conglomerate Reliance Industries.
Sailing
Sponsorship & Marketing

Emirates' Global Partner package to SailGP includes naming rights to two races and significant media exposure for the airline, the two parties announced today (Thursday)
Rugby Union
Media

Sky New Zealand’s exclusive negotiating period to renew its rights to New Zealand Rugby (NZR) and Sanzaar properties expired at the end of last month, but the pay-television broadcaster remains confident o…
Motorsport
Events

Liberty Media has unveiled plans to spin off various assets, excluding Formula 1, into a separate publicly traded company, called Liberty Live, and revealed the impending exit of group CEO Greg Maffei
Multiple Sports
Industry Moves

Peter Daire, the former global head of sponsorship for the English Football Association, has taken up a new role as a senior executive advisor for PwC in the Middle East.
Football
Media

Incumbents Team Marketing and Relevent Sports Group are the two agencies still vying to sell Uefa club competition rights from 2027-28 following recent presentations, SportBusiness understands
Multiple Sports
Sponsorship & Marketing

US marketing agency rEvolution has entered into an agreement with name, image and likeness (NIL) collective-backer Blueprint Sports (BPSE), as the US college sports sponsorship market continues to skyrocket
Motorsport
Sponsorship & Marketing

The International Automobile Federation (FIA) has launched a tender process to replace Rallycross Promoter as the World Rallycross Championship (World RX) promoter.
Golf
Sponsorship & Marketing

Best Buy, the US technology retailer, has announced its first move into golf, becoming the third founding partner of TGL, the tech-driven team indoor golf league
Multiple Sports
Media

Rights in German-speaking countries to Major League Baseball (MLB), Nascar, Conmebol and Asian Football Confederation (AFC) competitions are switching to channels operated by Sportdigital in a deal with…
Golf
Sponsorship & Marketing

Emirates has extended and expanded its ‘Official Airline’ and ‘Marketing Partner’ agreement with the DP World Tour for seven years until the end of 2031. Th
Baseball
Media

Japan's Nippon Professional Baseball (NPB) has taken action against one of the country's leading broadcasters, Fuji TV, for showing games from Major League Baseball's World Series in a competing time slot
Multiple Sports
Finance & Law

Genius Sports has reported third-quarter net income of $13m (€12.3m) and an 18-per-cent revenue jump, buoyed by in-play NFL betting and following lucrative contract renewals with sportsbook clients.