News

Football
Sponsorship & Marketing

Juventus has filled one of the vacant positions on its men's team shirt, announcing global asset management firm Azimut as the new sleeve sponsor while TikTok has upgraded to shirt sponsor of the club's women's team.
Basketball
Media

TNT Sports has reached a multi-year media rights deal with Unrivaled, the new US women’s professional basketball league, investing in the league and becoming an equity partner.  
Football
Media

Major League Soccer’s decade-long, $2.5bn-plus global streaming rights contract with Apple may end up being one of sport’s greatest-ever media deals, commissioner Don Garber has claimed.
Football
Finance & Law

Portugal’s public prosecutor has called for Benfica to be suspended from all sports competitions for between six months and three years after the Primeira Liga club and former directors were charged w…
Football
Sponsorship & Marketing

Betway Scores has become the sleeve sponsor of Fiorentina in a deal with the Serie A side that took effect earlier this month
Multiple Sports
Sponsorship & Marketing

Sponsorship and data intelligence platform Kore is Two Circles' latest acquisition under Charterhouse Capital Partners ownership, taking the agency’s client base to over 700 companies and strengthening its US presence.
Mass Participation
Industry Moves

The Ironman Group has appointed Yanni Andreopoulos as executive vice-president of global partnerships, with Matt Scammell departing from the role after just three months.
Football
Industry Moves

Wrexham, the League One side owned by Hollywood actors Ryan Reynolds and Rob McElhenney, has further developed its commercial and communications structure with the hire of Rob Faulkner from the European…
Football
Media

Fifa has launched an invitation to tender for media rights in Portugal to the 2026 Fifa World Cup, giving interested broadcasters just over a month to turn around their bids.
Football
Industry Moves

Kings League, the Spanish seven-a-side football competition organised by the Kosmos agency, has outlined ambitious plans to launch multiple regional leagues worldwide, with growth to be overseen by newly …
Football
Sponsorship & Marketing

Chinese technology company Lenovo has signed as a top-tier sponsor for the coming World Cup cycle, taking over the seventh Fifa Partner berth with world football’s governing body.
Football
Industry Moves

The Premier League is to open an international office in Beijing and has recruited former World Wrestling Entertainment executive Jay Li to head up operations, SportBusiness understands
American Football
Media

Boosted by growing Spanish-language audiences for the Super Bowl, Fox Deportes and Telemundo have announced that they will both be airing Super Bowl LIX in February 2025
Multiple Sports
Stadia

Sphere, the futuristic entertainment venue in Las Vegas that has quickly become engrained in the US sports sector, is heading to the United Arab Emirates
Motorsport
Finance & Law

ERT Formula E Team to be rebranded Kiro Race Co under takeover deal backed by Ares Management.
Football
Media

BeIN Sports and Uefa have both issued statements maintaining that there are no payment issues related to Euro 2024 rights in France in response to a newspaper report in the country yesterday (Monday)
Football
Media

The Australian Professional Leagues (APL), which oversees the men’s and women’s A-League competitions, has extended and expanded its media deal with Stats Perform, giving more inventory to sponsors.
Multiple Sports
Sponsorship & Marketing

Formula 1 and the Fifa men’s World Cup are the ‘hottest’ sponsorship properties in sport according to a global survey of industry subscribers conducted by SportBusiness Sponsorship.