News

Esports
Licensing & Merchandising

Fifa has further signalled its intent to move on from its long-standing relationship with EA Sports by agreeing a partnership with the US video game developer’s Japanese rival.
Cycling
Events

IMG and British Cycling today (Thursday) announced a comprehensive commercial tie-up as the journey continues to revitalise the sport in the country after a period of upheaval
Football
Sponsorship & Marketing

Uefa has opened the sales process for the sponsorship and licensing rights to its men’s national team football events, including the flagship Euro 2028 tournament, for the next cycle from 2025 to 2028.
Football
Finance & Law

Pierre Ferracci, majority owner of Paris FC, is preparing to sell the Ligue 2 club to the Arnault family, owner of luxury goods and spirits group LVMH, and Red Bull
Mass Participation
Events

Infront has struck a comprehensive commercial agreement with the Shanghai Marathon after it replaced Chengdu as China's representative in the race to join the World Marathon Majors series
Tennis
Events

The singles finals at the Wimbledon Championships will start later in the afternoon in a bid to attract an even greater global audience, particularly by maximising eyeballs in the United States
Basketball
Media

The European Broadcasting Union (EBU) has secured free-to-air rights to the International Basketball Federation’s (Fiba’s) premium men’s and women’s national team events from November 2025 to 2029. Th
Motorsport
Events

Australia’s Supercars motorsport series will introduce a Finals Series in 2025 as it looks to ramp up interest ahead of the expiration of its rights deals with Foxtel and Seven.
Baseball
Media

Major League Baseball is to at least double its local market production and distribution output in 2025, after striking agreements with three more teams
Football
Sponsorship & Marketing

Riyadh Season, Saudi Arabia’s entertainment and sports festival, has announced a three-year sponsorship deal with Spain’s LaLiga, further underlining the Kingdom’s growing influence in European and globa…
Figure Skating
Industry Moves

The International Skating Union has appointed Li Jiao as its chief of commercial and marketing officer.
Rugby Union
Sponsorship & Marketing

Japanese beer giant Asahi Super Dry has bolstered its commitment to World Rugby by signing a five-year sponsorship extension.
Football
Sponsorship & Marketing

Riyadh Air has expanded its sponsorship agreement with Atlético Madrid to include the naming rights to the team’s 70,000-capacity Metropolitano Stadium.
Multiple Sports
Media

Ties between DAZN and Saudi Arabia have further strengthened after the international subscription broadcaster struck a major media deal covering Riyadh Season, the Kingdom's entertainment and sports festival
Football
Finance & Law

The multi-pronged legal battle between the Premier League and Manchester City boiled over into a damaging media briefing war this week, as both sides attempt to shape the narrative around the outcome of City’s challenge to the league’s Associated Party Transaction rules.
Football
Industry Moves

Paris Saint-Germain has appointed Victoriano Melero as its CEO, with Marc Armstrong reportedly set to depart amid a change in the club's governance
Ice Hockey
Sponsorship & Marketing

The National Hockey League (NHL) has opened up a new sponsorship category via the signing of Norwegian Cruise Line to its central portfolio
Cricket
Events

The Caribbean Premier League is to take on full responsibility for the commercialisation of a new Twenty20 cricket tournament, planned for Guyana towards the end of this year