News
MLS invests in OneFootball in wider content pact
Major League Soccer has taken a stake in OneFootball in a deal that will make the league's highlights widely available on the global football media platform.
Barcelona posts €91m loss after digital write-off
LaLiga club FC Barcelona enjoyed record sponsorship revenue in 2023-24 but recorded an overall loss of €91m ($101m) due to defaulting payments from investors in its Barça Vision digital vertical.
Bridgestone exits IOC deal to focus on motorsports
Bridgestone has become the latest Japanese brand to exit the IOC's Olympic Partner (TOP) programme, announcing in a statement that it is shifting its focus to ‘endemic motorsports platforms’ and ‘sustainable mobility’.
Austrian Bundesliga hires SN1 to assess rights future
The Austrian Bundesliga (ÖFBL) has appointed Munich-based consultancy SN1 Consulting to an advisory role ahead of its next domestic and international rights sales process.
Sky closes in on Pakistan-England rights
With England's tour of Pakistan starting in just six days, pay-television broadcaster Sky is expected to secure media rights in the UK for the three-Test series, SportBusiness understands
Sportfive makes cricket move with masters league
Sportfive has unveiled its first foray into cricket since the arrival of Seamus O’Brien to head up its Asia-Pacific business with the establishment of a ‘Masters’ T20 league featuring Indian cricket legend Sachin Tendulkar.
ITV keeps Premiership Rugby rights to 2026
UK commercial broadcaster ITV has signed an extension with Premiership Rugby to show live matches on linear television for the next two seasons.
DirecTV swoops for Dish, AT&T exits TV business
DirecTV today (Monday) agreed a deal to buy EchoStar's video distribution business, which includes rival Dish TV, a move that would create the US' largest pay-television operator
Celtic’s Filby joins Aston Villa as CCO
Adrian Filby, the long-standing commercial director at Scottish Premiership club Celtic, has joined English Premier League outfit Aston Villa as chief commercial officer.
Pakistan Football League on rocks as agency accuses non-payment
The main backer of a new top-tier football league in Pakistan, Farhan Junejo, has told SportBusiness that his Pakistan Football League project is still on course for success, despite a burgeoning dispute between the PFL and sports marketing company Redstrike.
Juventus’ losses deepen, but turnaround on the horizon
Juventus has seen its annual losses widen to €199.2m, but has spelled out its expectation that operating result and cash flow are soon set to be in the break-even range.
SuperSport awarded CAF Champions League rights
The Confederation of African Football (CAF) has a pan-regional English-language deal in place for this season’s CAF Champions League and second-tier CAF Confederation Cup after rights were sold to pay-television broadcaster SuperSport.
NBA lands last-minute beIN renewal in France
The National Basketball Association is thought to have struck a new deal with beIN Sports that allows the league to continue to be aired in France for another season.
India’s GMR adds Hampshire to cricket MCO portfolio
Hampshire has become the first county in English cricket to be owned by an overseas franchise, after the GMR Group, co-owners of the Indian Premier League's Delhi Capitals, finalised its takeover
Dyn to show German teams in Fiba Europe Cup
German streaming platform Dyn Media has added more basketball rights to its portfolio in a deal to exclusively show the matches of German sides Ludwigsburg and Braunschweig in the second-tier Fiba Europe Cup.
Viaplay splits with Danish Superliga production JV
Danish Superliga domestic rights-holder Viaplay claims to have terminated its agreement with Matchday Production just over two months into the joint venture’s first season of handling the host broadcast f…
GetYourGuide secures first US deal with Nets patch
The Brooklyn Nets NBA franchise has signed a tourism-focused jersey patch sponsorship agreement with GetYourGuide, a first-ever deal with a US sports team for the Berlin-based online travel platform
Government backs Swiss bid for 2038 Olympics
Switzerland has moved a step closer to hosting the 2038 edition of the Winter Olympic and Paralympic Games after the country’s Federal Council pledged its support for the bid.