News

Rugby Union
Sponsorship & Marketing

French Top 14 rugby champions Stade Toulousain has retained Infront as its exclusive sponsorship and hospitality sales agency until 2035
Football
Media

Thai telco Jasmine International (JAS) has secured exclusive rights to the English Premier League and FA Cup in Thailand, Cambodia and Laos for at least three seasons, and is looking to finalise a six-year deal worth $560m.
Mixed Martial Arts
Media

Mixed martial arts promotion Oktagon MMA has appointed Antesi Media, the Munich-based consultancy, to assist in the sale of its media rights in Germany following a successful event in the country last…
Multiple Sports
Sports Betting

Endeavor chief executive Ari Emanuel has led a management buyout of betting and sports data businesses OpenBet and IMG Arena for $450m (€424m), but the latter remains for sale.
Football
Media

BeIN Sports has made its second payment to the French football league, but the dispute over the sponsorship element remains unresolved. The pay-television broadcaster has paid €15.7m ($16.7
Tennis
Media

T/Squared, the agency set up by the Team Marketing group to house new business, is to broker global media rights deals for the Davis Cup and Billie Jean King Cup in a four-year deal, SportBusiness understands.
Padel
Events

Padel is the latest sport to pitch a Ryder Cup-style intercontinental cup competition, with a biennial event between Europe and the Americas to debut in 2025.
Motorsport
Sponsorship & Marketing

Formula 1’s sponsorship portfolio continues to grow for next year with the signing of Nestlé-owned chocolate brand KitKat. 
Football
Sponsorship & Marketing

Barcelona president Joan Laporta can claim financial vindication for a drawn out, attritional negotiation process with the club’s kit supplier Nike in an extension of the deal until 2038.
American Football
Events

The potential for a domestic package of international NFL rights to be sold is beginning to take shape, with as many as eight games outside the US planned for 2025.
Football
Media

Lega Serie B has finally launched its league channel on Amazon Prime Video, after being granted an initial 12-year licence
Football
Media

Three broadcasters, including the incumbent rights-holder DAZN, are vying for domestic rights to the top flight of Belgian football in direct negotiations with the country’s Pro League.
Cycling
Media

Infront has rejected competition claims raised by French-language Belgian public broadcaster RTBF over the agency’s sale of Flanders Classics rights to commercial network RTL.
Tennis
Media

Tennis Channel has announced a direct-to-consumer product, marking the first time in its 21-year history that viewers do not need a cable subscription to access content
Football
Media

Fifa has begun the sales process in the host country of Brazil for media rights to the 2027 Women's World Cup, in what is expected to be a highly competitive auction
Cricket
Media

Cricket West Indies has struck a domestic media rights agreement with ESPN until 2030, providing the governing body with the long-term broadcast deal it has craved
Motorsport
Finance & Law

Formula One Group has reported slight increases in total revenue and operating income for Q3 2024, with Liberty Media's takeover of MotoGP on course to close by the end of the year.
Motorsport
Sponsorship & Marketing

Formula 1's Scuderia Ferrari is seeking to better connect with younger fans after signing a multi-year sponsorship with IBM.