News
PGA Tour tees up world, country-specific feeds
The PGA Tour is looking to lay the foundation for improved international rights revenues by introducing a dedicated world feed
Disney-Reliance merger approved by regulator
The merger between Disney Star and Reliance Industries, the majority owner of Viacom18, has been approved by the Competition Commission of India (CCI), subject to the compliance of “voluntary modifications”.
Kraken adds RB Leipzig to European sleeve deals
Cryptocurrency platform Kraken has added the sleeve sponsorship of Bundesliga club RB Leipzig to recent deals in European club football as it continues its expansion in Europe
Paramount nets Australian football package including 2027 WWC
Paramount has laid down a signal of its intent internationally by retaining domestic media rights to the national team matches of Australia’s Matildas and Socceroos with an expanded level of inventory.
NFL opens up to $12bn private equity investment
The National Football League (NFL) has become the last US major sports league to allow private equity investment after its owners voted for a rule change that could see up to $12bn (€10.77bn) of new funds invested in the league.
Dortmund doubles down on crypto with BlockDAG deal
Borussia Dortmund has announced a ‘record-breaking’ three-year deal with blockchain firm BlockDAG the day after expanding its relationship with crypto exchange Coinbase.
IPC opts to broaden YouTube role at Paris 2024
YouTube is taking on an increased role at the Paris 2024 Paralympics with the dual purpose of distributing additional live coverage and providing the streaming output on the official International Paralympic Committee website.
CazéTV suspends Ligue 1 broadcasts amid piracy concerns
CazéTV makes move after being “informed” that French users were circumventing geoblocking measures to watch its Brazilian coverage of Ligue 1.
Inter returns to crypto sector with sleeve deal
The cryptocurrency sector’s strong presence in Italian football has been reinforced by Inter Milan’s new sleeve sponsorship deal with Gate.io.
Streaming to fore in NBA motion to dismiss WBD case
The National Basketball Association has filed a motion to dismiss the lawsuit lodged by Warner Bros. Discovery over its rejection of a matching rights proposal
UCL final free-to-air deal targeted in Spain
The Uefa Champions League final is likely to remain on free-to-air television in Spain for another three seasons after Team Marketing initiated a sales process, SportBusiness understands
Haas F1, Uralkali resolve sponsorship dispute
Uralkali confirms it has "received in full" the payment owed by Haas following the termination of the title sponsorship deal between the two parties.
Al-Nassr taps Sportfive to drive international sponsorship
Saudi Pro League football club Al-Nassr has hired the Sportfive agency to develop and lead the team's global sponsorship strategy as it seeks to attract more international brands.
Ligue 1, Serie A pivot to D2C in tough UK market
Ligue 1 and Serie A are taking different direct-to-consumer paths in the UK and Ireland as top European leagues seek alternative routes to rights monetisation amid tough media market conditions internationally.
Infront to sell Seattle Seahawks sponsorships in DACH
The NFL’s Seattle Seahawks has appointed the Infront agency as the franchise’s exclusive partnership sales partner in the DACH region of Germany, Austria, and Switzerland.
Relevent appoints Bratches as chairman
Former ESPN and Formula 1 executive Sean Bratches has landed a new role as chairman of US-based sports marketing agency Relevent Sports.
Textor aims to sell Palace stake to pursue Everton takeover
American entrepreneur John Textor has announced his intention to sell his stake in Crystal Palace in order to pursue a takeover of fellow Premier League club Everton by his Eagle Football Holdings company
MNC nets Bundesliga rights in Indonesia
Media conglomerate MNC Group has secured Bundesliga rights in Indonesia just in time for the new season's start and replacing Mola TV as the rights-holder.