News
WNBA continues to ride commercial wave with Delta deal
Delta Air Lines has become the latest brand to sign sponsorship terms with the WNBA as the league continues to build up its commercial profile
Gupta, Harrison team up with WCA to fix “broken” cricket calendar
Sanjog Gupta and Tom Harrison are among a group of luminaries aiming to fix a global cricket calendar described as “broken and unsustainable” in a statement by the sport's global player body, the World Cricketers' Association.
Man City adds to regional sponsors with Yili
Manchester City has today (Tuesday) announced Chinese dairy producer Yili Group as the sixth regional partner in its sponsorship portfolio
NFL Game Pass added to DAZN’s Prime Video offering
NFL Game Pass will be available on Amazon Prime Video as an add-on in several of the league's key international markets thanks to a deal struck by the service's global distributor, DAZN
PIF deepens Concacaf ties with Riyadh Air deal
Just after Saudi Arabia's Public Investment Fund (PIF) announced a new partnership with Concacaf, Riyadh Air has unveiled a multi-year sponsorship with the football governing body.
ARY, Tower Sports bag PCB rights
Media groups ARY and Tower Sports have together secured Pakistan Cricket Board domestic rights until the end of 2026, ending the PCB's search for a long-term broadcast agreement
EXCLUSIVE: Date set for DFL-DAZN showdown
The domestic media rights legal battle in Germany between the German Football League (DFL) and its incumbent broadcaster DAZN is set for a late September outcome
Shamrock threatens RTÉ ban for shunning European run
The absence of a centralised broadcast rights sales process for the playoff rounds of the Uefa Europa League has sparked a row in Ireland that could have ramifications for the domestic league
Venu Sports faces roadblock as judge delays launch
The much-anticipated launch of Venu Sports, the joint sports streaming venture from Walt Disney, Fox and Warner Bros. Discovery, has been delayed following a ruling by a US District judge
BeIN adds EFL to latest spate of Mena renewals
BeIN Media Group has struck a new rights deal for the English Football League, covering 27 countries across the Middle East and North Africa, France, Australia and New Zealand
Fever in for BingX as Chelsea sleeve partner
Chelsea FC has avoided going into the new season without a single sponsor on its men’s first team shirt, having announced a late deal with entertainment discovery platform Fever which encompasses the sleeve sponsorship rights for both its men’s and women’s teams.
Sky, SuperTennis trade US Open, WTA Tour rights
Sky Italia will broadcast the US Open this year and next as part of a two-way sublicensing agreement with SuperTennis amid the sharp rise in success of Italian players
Emirates retains Grand Slam with US Open renewal
Emirates has reinforced its dominance of the airline sponsorship category in tennis with a renewal of its deal with the US Open
BeIN hones in on Uefa club rights renewal in Mena
Extensive and exclusive Uefa club competition coverage in the Middle East and North Africa is set to remain on beIN Sports for the next three seasons, SportBusiness understands.
Digi, Prima share Uefa club rights in Romania
Romanian pay-television broadcasters Digi Sport and Prima Sport have acquired rights to Uefa’s three club competitions for the next three seasons.
Genius expands ESPN data insights agreement
Genius Sports has struck a new data insights deal with one of its main broadcaster clients in a long-term extension with US sports broadcaster ESPN
Snapdragon extension ‘shows faith’ in Man Utd
Qualcomm Technologies has registered a vote of confidence in Manchester United’s future by triggering an option to extend its Snapdragon brand’s main shirt sponsorship one year ahead of schedule.
PIF enters North American football with Concacaf deal
Saudi Arabia's Public Investment Fund (PIF) has made its first move into football in the Americas, striking a multi-year partnership with Concacaf, the continental governing body for North America, Central…