News

Beach Volleyball
Sponsorship & Marketing

The Orsen agency is to commercialise standalone sponsorship packages for international beach volleyball under an agreement with Volleyball World unveiled today.
Football
Media

DAZN hopes to reach 1.5 million subscribers in France within six months as it prepares to go live tomorrow (Friday) evening with Ligue 1 coverage
Football
Sponsorship & Marketing

Bank of America was today (Thursday) unveiled as a major sponsor for the 2026 men's Fifa World Cup, in what represents the governing body’s first high-level deal in the banking category.
Motorsport
Finance & Law

Owners KW25 and Red Bull are said to be targeting a valuation of up to €500m for the WRC's commercial rights-holder.
Football
Governance

Women’s Professional Leagues Limited (WPLL) has taken over formal ownership of the top two tiers of English women's club football from the Football Association, with an all-female leadership team and f…
Football
Sponsorship & Marketing

SportBusiness understands the UK-based telco will agree a multi-season extension to its previous five-season deal, which ran from 2019-20 to 2023-24. 
Football
Sponsorship & Marketing

The Uefa Super Cup in Warsaw last night was the platform for Bet365 to finally unveil its global sponsorship of the Champions League, after more than a year-long negotiation process.
Football
Media

Saran Media has continued to build its European football portfolio, acquiring Serie A rights in a host of Central Asian and Eastern European territories in a mix of three- and five-season deals.
Football
Media

New World TV has added rights to both LaLiga and Serie A as the Togo-based pay-television broadcaster continues to amass European football rights in sub-Saharan Africa
Football
Media

Caliente TV has picked up Uefa Champions League rights in Mexico, a package originally headed for Paramount Global before its Latin American retreat gathered pace.
Multi-sport
Media

Viewership of NBCUniversal’s coverage of Paris 2024 was up considerably on Tokyo 2020 as the US broadcaster provided its most extensive Olympic coverage to date.
Basketball
Finance & Law

The future of British Basketball League team the London Lions has been secured after it was announced that technology investor Tesonet has purchased the franchise despite earlier denials by administrators that a deal had been agreed.
Football
Sponsorship & Marketing

Uefa has unveiled cryptocurrency exchange Crypto.com as the latest global sponsor of the Champions League, more than two years after a deal for the premier clubs competition fell through.
Multiple Sports
Media

Disney Star and Reliance Industries, majority owner of Viacom18, are likely to drop "fringe channels" in order to meet antitrust requirements for their proposed merger, though do not plan to offload any…
Football
Media

LaLiga and incumbent broadcast rights-holder beIN Media Group appear to have put any lingering quarrels to bed by signing off two rights agreements spanning the Middle East and North Africa, plus the Asia-Pacific…
Football
Media

The Uefa Women’s Euro 2025 is set for broad free-to-air coverage across the continent after the rights were secured by the European Broadcasting Union.
Football
Media

European rugby’s flagship Champions Cup is set for a sizeable exposure drop in a three-year deal with Premier Sports that brings to an end regular free-to-air coverage in the UK.
Multiple Sports
Finance & Law

Sports rights costs continued to climb in the second quarter for Sportradar, but the ATP and NBA investments are paying dividends, according to the group, as it consolidated its market position.