News

The Sportfive agency has renewed one of its longest-standing commercial deals, reupping its agreement with the German Handball Federation (DHB) until 2030

Premiership Rugby, the top tier of rugby union in England, is to have its matches shown in France again after an absence of over two seasons via a deal with beIN Sports

US-based Oak View Group (OVG) launched a full venue services division in the UK and Europe this week in move that could see the sports venue operator and owner claim a greater slice of the venue sponsorship…

AB InBev is in advanced discussions to become the second brand to sponsor next year’s Fifa Club World Cup in what would be a further commercial boost to the competition.

Channel 4 has been identified as the winning bidder for free-to-air rights to the Women’s FA Cup from 2025-26 to 2027-28, SportBusiness understands.

Sportradar overcame a €14m ($18m) jump in third-quarter financing costs on the back of new rights deals with the ATP Tour, Bundesliga and NBA to report profit of €37m in the third quarter.

Hospitality sales related to the Paris 2024 Olympics helped boost revenues at Endeavor, where sports were the biggest driver of growth across the group in an otherwise mixed third quarter.

Warner Bros. Discovery has registered a $135m net profit in Q3, despite total revenues falling four per cent, aided by a record growth in DTC subscribers amid the Olympic Games

Boxing remains a vertical of interest to TKO but there will be no immediate move into the sport described "at its best as confused and fragmented, at its worst as broken" by president Mark Shapiro.

World Athletics has added a further Japanese brand to its sponsorship portfolio, agreeing a deal with Honda Motor Corp that will see the company supply electric vehicles at the 2025 World Athletics Championships in Tokyo.

World Rugby has announced a multi-year global merchandise and licensing deal with Fanatics, bringing an end to its previous association with retail and experience rival Legends.

With the likes of Aramco and Saudi Tourism Authority previously major IPL sponsors, the league is taking its high-profile player auction to the Kingdom later this month.

Viaplay Group's new tougher stance on business-to-business negotiations has paid off, after a carriage deal with RiksTV, the Norwegian pay-television operator, was extended after an intense round of talks

Alan Fagan, previously a leading European rights executive at ESPN, has been hired by the EBU as managing director of its new sports streaming platform, replacing Jean-Baptiste Casta.

Former Premier League media rights executive Michael Edelston has quit his role at Formula E to join the sports department at Amazon Prime Video

The BBC has secured a wider package of Premier League radio rights after picking up exclusive rights to the Saturday 3pm matches for the new cycle, running from 2025-26 to 2028-29

Endeavor-owned hospitality company On Location has renewed one of its key contracts, extending with the National Football League, its founder, until 2036

Germany’s Sportdigital is closing in on an agreement to acquire the pay-television channels of Sport1 as the broadcaster now jointly owned by Turkey’s Acunmedya trims its sports content offering.