News

M&C Saatchi Group has recruited Robin Clarke from the Endeavor-owned marketing agency 160over90 to head up its sport and entertainment businesses following the recent high-profile exit of senior executive…

DAZN has secured a new contract to continue showing Ligue 1 in Japan throughout the decade, but has lost rights to the French top flight in Portugal, SportBusiness has learned.

Dubai-based gaming and media company Galaxy Racer is close to securing exclusive rights to Spain’s LaLiga and France’s Ligue 1 in India and is also in advanced talks to acquire rights to Italy’s Serie A in the country.

Thomas Jolly, artistic director of the ceremony for Paris 2024, has said OBS “missed a lot of moments” from his vision for the event.

The PGA Tour has taken steps to retain engagement within a key demographic as it launches a 9-hole event to tap into social media followings of YouTube golf content creators

Central Asia is the next region in which Premier League and FA Cup rights have been sold together, with the Saran Media Group picking up the contract to 2027-28

The ATP's attempts to tap younger audiences by innovating the broadcast experience could be thwarted by top players, whose opposition has already brought a premature end to the Tour's behind-the-scenes docuseries.

Diamond Sports Group, owner and operator of regional sports networks (RSNs) in the US, has finally struck a carriage agreement with Comcast in what represents a major boost to its bid to exit bankruptcy.

Chicago-based agency Intersport has launched a football-focused sponsorship consulting practice through the acquisition of O Street Consulting.

CAF is looking to strike deals for its club competitions with broadcasters across sub-Saharan Africa and sell international rights not already awarded to beIN Sports and carved out of IMG's deal, SportBusiness understands.

DAZN has snapped up exclusive rights in Spain to Serie A for the next three seasons, ousting pay-television operator Movistar Plus.

Worldwide Partners of the Olympics have been given visibility rights to sponsor backdrops at certain Paris 2024 venues in an extension of the International Olympic Committee’s sponsorship recognition strategy.

French rugby union’s Top 14 and Premier Padel, the sport's global tour, are the first exclusive sports rights to be added to the Canal Plus platforms in the Netherlands since the firm relaunched in the c…

In becoming the shirt sponsor of Scotland’s men’s national rugby union team, Arnold Clark has made its biggest move to-date in establishing its brand outside of Scotland as it replaces rival car dealership Peter Vardy in the role.

Orange replaces rival Telefónica as the Spanish club's official telecommunications partner under a three-season deal

Warner Bros. Discovery has sued the National Basketball Association over the league’s rejection of its matching rights proposal, in the latest instalment of the NBA media rights saga.

Lidl’s activation around its sponsorship of Euro 2024 has been vindicated after the German supermarket chain derived the most consumer recognition of all sponsors, according to a recent YouGov study.

NBCUniversal's decision to broadcast a commercial-free portion of an Olympics opening ceremony proved a success, with Paris 2024 setting a 12-year Games audience high for the US rights-holder