News
M&C Saatchi turns to Clarke to lead sports business
M&C Saatchi Group has recruited Robin Clarke from the Endeavor-owned marketing agency 160over90 to head up its sport and entertainment businesses following the recent high-profile exit of senior executive…
Infront strikes Ligue 1 deals in Japan, Portugal
DAZN has secured a new contract to continue showing Ligue 1 in Japan throughout the decade, but has lost rights to the French top flight in Portugal, SportBusiness has learned.
EXCLUSIVE: Galaxy Racer nears European football deals in India
Dubai-based gaming and media company Galaxy Racer is close to securing exclusive rights to Spain’s LaLiga and France’s Ligue 1 in India and is also in advanced talks to acquire rights to Italy’s Serie A in the country.
OBS rebuts criticism of opening ceremony ‘misses’
Thomas Jolly, artistic director of the ceremony for Paris 2024, has said OBS “missed a lot of moments” from his vision for the event.
PGA Tour eyes slice of YouTube creator audience
The PGA Tour has taken steps to retain engagement within a key demographic as it launches a 9-hole event to tap into social media followings of YouTube golf content creators
Saran nets Premier League, FA Cup jointly in Central Asia
Central Asia is the next region in which Premier League and FA Cup rights have been sold together, with the Saran Media Group picking up the contract to 2027-28
ATP’s mic initiative could fall on deaf ears
The ATP's attempts to tap younger audiences by innovating the broadcast experience could be thwarted by top players, whose opposition has already brought a premature end to the Tour's behind-the-scenes docuseries.
Diamond strikes crucial Comcast carriage deal
Diamond Sports Group, owner and operator of regional sports networks (RSNs) in the US, has finally struck a carriage agreement with Comcast in what represents a major boost to its bid to exit bankruptcy.
Intersport launches consultancy with O Street acquisition
Chicago-based agency Intersport has launched a football-focused sponsorship consulting practice through the acquisition of O Street Consulting.
CAF aims to turn around club competition TV deals
CAF is looking to strike deals for its club competitions with broadcasters across sub-Saharan Africa and sell international rights not already awarded to beIN Sports and carved out of IMG's deal, SportBusiness understands.
DAZN strengthens Serie A hand with Spain deal
DAZN has snapped up exclusive rights in Spain to Serie A for the next three seasons, ousting pay-television operator Movistar Plus.
Olympic sponsors jostle for visibility in Paris
Worldwide Partners of the Olympics have been given visibility rights to sponsor backdrops at certain Paris 2024 venues in an extension of the International Olympic Committee’s sponsorship recognition strategy.
Canal Plus begins Dutch sports portfolio build
French rugby union’s Top 14 and Premier Padel, the sport's global tour, are the first exclusive sports rights to be added to the Canal Plus platforms in the Netherlands since the firm relaunched in the c…
Arnold Clark usurps rival as Scotland shirt sponsor
In becoming the shirt sponsor of Scotland’s men’s national rugby union team, Arnold Clark has made its biggest move to-date in establishing its brand outside of Scotland as it replaces rival car dealership Peter Vardy in the role.
Orange makes connection with Real Madrid
Orange replaces rival Telefónica as the Spanish club's official telecommunications partner under a three-season deal
WBD takes NBA to court as rights spat escalates
Warner Bros. Discovery has sued the National Basketball Association over the league’s rejection of its matching rights proposal, in the latest instalment of the NBA media rights saga.
Euro 2024 sponsorship pays dividends for Lidl
Lidl’s activation around its sponsorship of Euro 2024 has been vindicated after the German supermarket chain derived the most consumer recognition of all sponsors, according to a recent YouGov study.
Paris opening ceremony earns best ratings since 2012
NBCUniversal's decision to broadcast a commercial-free portion of an Olympics opening ceremony proved a success, with Paris 2024 setting a 12-year Games audience high for the US rights-holder