News

Betway has furthered its Premier League presence via a global betting partner deal with Manchester City to add to similar agreements with Arsenal and Brighton, plus its West Ham shirt sponsorship.

Ligue 1 club Olympique Lyonnais (OL) has defied the wider financial gloom in French football by announcing record revenues for the 2023-24 period after selling its OL Feminin women’s team and enjoying a large income spike from events at its Groupama Stadium.

Atalanta has profited from its rising commercial appeal on the back of winning the Uefa Europa League by landing a three-season shirt sponsorship with sparkling water brand Acqua Lete

VaideBet terminating its record shirt sponsorship of Corinthians has not dissuaded the Brazilian club from doing business with betting operators, with rival Esportes da Sorte stepping into the breach.

Major League Baseball is separating its streaming offerings as it launches its flagship MLB Network channel as a direct-to-consumer service, separate from MLB.TV

Qatar Airways has expanded its presence in rugby union through a sponsorship - brokered by Pitch International - of the British & Irish Lions tour to Australia next summer.

DAZN’s agreement for eight Ligue 1 fixtures per week has moved closer to completion but a sponsorship sales component of beIN Sports’ proposed deal for the remaining match continues to be worked through.

Yorkshire joins Warwickshire in entering the stadium naming rights marketplace, appointing Sporting Group International to seek out a new sponsor.

The huge $76bn (€70bn), 11-year contracts sealed by the NBA with Disney, Comcast and Amazon give the trio the right to air their inventory in international markets, it has emerged, meaning that Sky will hold rights in several European markets.

Nine months on from the Australian Football League (AFL) appointing TGI Sport to manage its in-stadia signage, both parties have established a new agency, Lumen8 Media, to take on the job.

Endeavor Streaming has added to its portfolio of football clients in a deal to deliver Newcastle United’s new OTT service.

Mastercard’s lengthy consideration of the F1 market has seen it enter into an agreement with McLaren Racing to become a ‘major sponsor’, following a process that saw several F1 teams jostle for Mastercard’s signatu…

IMG has widened its remit with the Saudi Pro League (SPL) in a five-season production agreement that adds to its existing role in selling the competition’s international broadcast rights.

Italian football giant AC Milan has struck a deal with US sports data and analytics firm Kraft Analytics Group (KAGR) as it bids to better understand consumer behaviour and grow its fan base, with a particular…

Germany’s 2. Basketball Bundesliga has amassed a betting rights package of at least 720 matches per season in a request for proposal (RFP) process that also includes the global broadcast rights, SportBusiness understands.

Gambling firm Betway has today been announced as the new title sponsor of South Africa’s Premier Soccer League in a three-year deal worth around R900m (€45m/$49m).