News

Football
Media

Italian public-service broadcaster Rai has acquired non-exclusive Serie A highlights rights for three years as it makes changes to its longstanding domestic football coverage
Multiple Sports
Sponsorship & Marketing

Indian tyre brands Ceat and BKT have served notice of their international ambitions, announcing sponsorship deals with German Bundesliga champion Bayer Leverkusen and The Hundred, the England and Wales…
Motorsport
Finance & Law

Formula E has spent £110,000 (€130,700/$142,300) to acquire the intellectual property rights to W Series, the all-female racing championship that collapsed into administration last year.
Football
Media

Domestic free-to-air coverage of the Polish Ekstraklasa has been secured for the next three seasons, after a late sublicensing agreement was struck between pay-television's Canal Plus Polska and public…
Football
Media

CBS Sports has picked up its second piece of European football business in as many days, striking a two-season rights renewal for Italy's Serie A
Multi-sport
Sponsorship & Marketing

The International Olympic Committee (IOC) has invited the organisers of the 2028 Olympic Games in Los Angeles to sell the auto category rights within the domestic programme in the wake of Toyota’s exit a…
Football
Media

The Bolivian Football Federation (FBF) is looking to establish an in-house channel to carry domestic league matches after deciding against launching a traditional media rights tender
Basketball
Sponsorship & Marketing

The new women's three-on-three (3x3) basketball league, Unrivaled, has announced its first founding partner in Ally Financial.
Football
Media

The Two Circles agency and Uefa have finalised contracts for the global broadcast and sponsorship rights to the Uefa Women’s Champions League.
Basketball
Sponsorship & Marketing

Fantasy gaming and sportsbook operator DraftKings has signed up as the second official betting partner of the Women’s National Basketball Association (WNBA), joining its rival FanDuel.
Olympic Games
Licensing & Merchandising

Panini has struck a licensing deal with the International Olympic Committee to create collectible stickers and cards for the next two editions of the Olympic Games.
Football
Media

France's Professional Football League (LFP) has opted for a digital-first strategy across Latin America, signing a three-season media rights deal with Mexico-based streamer Caliente TV
Basketball
Sponsorship & Marketing

The Los Angeles Lakers has announced the hiring of Wasserman as its exclusive commercial agency and tasked it with securing international sponsorships to grow the Lakers' reach and visibility worldwide
Football
Media

Media rights to the English Football League in its fast-growing market of the United States are switching to CBS Sports from ESPN ahead of the 2024-25 season, it was announced today (Thursday)
Tennis
Events

The Spanish city's staging may represent the future hosting strategy for the women’s and men’s tennis tournaments
Football
Events

Endeavor-owned On Location said it is bullish about the demand for premium sports' experiences in North America, after being appointed by Fifa as the official hospitality provider of the 2026 World Cup
Esports
Licensing & Merchandising

EA Sports needs to agree deals with just four further teams to control the video game licensing rights to all 20 clubs in the Italian top flight.
Multiple Sports
Media

Viaplay Group’s subscriptions have dropped year-on-year, though financial losses have reduced significantly, as the embattled media group continues to focus on its core markets of the Nordics and the N…