News
Málaga to debut new event concept for BJK Cup, Davis Cup Finals
The Spanish city's staging may represent the future hosting strategy for the women’s and men’s tennis tournaments
On Location nets 2026 World Cup hospitality contract, deals with MLS
Endeavor-owned On Location said it is bullish about the demand for premium sports' experiences in North America, after being appointed by Fifa as the official hospitality provider of the 2026 World Cup
EXCLUSIVE: EA Sports poised to add Napoli, AS Roma to Serie A roster
EA Sports needs to agree deals with just four further teams to control the video game licensing rights to all 20 clubs in the Italian top flight.
Viaplay subs down amid lower Q2 losses
Viaplay Group’s subscriptions have dropped year-on-year, though financial losses have reduced significantly, as the embattled media group continues to focus on its core markets of the Nordics and the N…
R&A pilots PPV streaming for Open in dark markets
The R&A continues to experiment with its direct-to-consumer approach by streaming the Open Championship behind a paywall in 20 countries where there is little demand for the rights, SportBusiness understands.
Ultimate Table Tennis renews IndianOil title sponsorship
IndianOil has renewed its title sponsorship of the India-based Ultimate Table Tennis (UTT) for the upcoming 2024 season, in a deal first reported by SportBusiness.
Greek pay-TV rivals unify offerings to combat piracy
Rival Greek telcos Nova and OTE have overhauled their pay-television distribution approach by agreeing to cross-supply their sports channels in a bid to tackle rampant piracy and offset churn.
Brink to be focal point of New Balance’s WNBA foray
US sportswear brand New Balance has signed a non-exclusive sponsorship agreement with the WNBA that will enable it to amplify its existing endorsement deal with Los Angeles Sparks forward Cameron Brink.
Puma extends sole Brazil kit supplier deal with Palmeiras
Amid interest from several rivals, Puma has extended its kit supplier agreement with Campeonato Brasileiro Série A club Palmeiras.
Argentina advances plans for football club privatisation
Argentina's government has issued a resolution that would allow private investment in football clubs, a move that would conflict with the statutes of the Argentinian Football Association (AFA).
Foxtel strengthens golf grip with Masters renewal
Foxtel has retained its US Masters rights in Australia in a multi-year deal that solidifies its monopoly over leading golf properties.
CazéTV adds more rights after strong Euro 2024 engagement
CazéTV has made the Uefa Women’s Euro 2025 its latest acquisition after exclusivity for 25 matches at Euro 2024 delivered strong engagement across multiple platforms in Brazil.
Clock ticking for WBD after NBA board OKs mammoth deals
The National Basketball Association's record domestic media rights sales process is one step away from completion, after its board of governors approved the agreements with incumbent Disney and newcomers NBC and Amazon Prime Video.
IMG Arena wins new business with CSA rights
The embattled IMG Arena has doubled down on cricket, striking an exclusive betting rights deal with Cricket South Africa in a rare piece of announced new business since the merger with the Endeavor-owned OpenBet.
French football keen to douse fiery response to TV deals
The majority of French clubs have sought to calm the rhetoric emerging from some counterparts in response to the heavily criticised Ligue 1 rights sales as ructions begin to emerge with private equity investor CVC.
SA government steps in to quell South African rugby row
South Africa’s ministers for communications and arts and culture are to attempt to resolve the conflict between MultiChoice, eMedia, which owns free-to-air satellite platform Openview, and public-service broadcaster SABC.
Saints, Spurs to market crypto sector on jerseys
Premier League pair Southampton FC and Tottenham Hotspur have turned to the cryptocurrency sector to fill key shirt sponsorship voids for the new season
One-season renewal for EuroLeague and DAZN, Sky Italia
Euroleague Basketball has renewed its Italian rights deals with subscription broadcasters DAZN and Sky Italia but only for the 2024-25 season, having previously signed long-term deals in the country.