News

Baseball
Sponsorship & Marketing

MGM Resorts International has chosen its MGM Resorts brand to become a 'Proud Partner’ of the New York Yankees in a move linked to the awarding of up to three full commercial casino licences in the New Y…
Tennis
Media

A grand slam has been broadcast on Tennis TV for the first time after ATP Media's OTT subscription streaming service stepped in to provide coverage in New Zealand of this year's Wimbledon, which concludes on Sunday.
Football
Finance & Law

Chelsea FC has transferred control of its women’s team to Blueco, the holding company used by Todd Boehly’s Clearlake consortium to buy the Premier League club in May 2022, in a move that could help it …
American Football
Finance & Law

The National Football League is set to allow each of its 32 franchises to sell to private equity investors, albeit up to a limit of 10 per cent only, commissioner Roger Goodell has declared
Mixed Martial Arts
Media

Multiple competitions under the Professional Fighters League’s banner will be shown with French-language commentary across sub-Saharan Africa next year after a deal was struck with pay-television's Canal Plus.
Football
Media

A UK television audience record could be set on Sunday when England take on Spain in the final of Euro 2024, after another round of stellar ratings in the country last night (Wednesday)
Multiple Sports
Sponsorship & Marketing

TGI Sport, the tech-led sports media and marketing agency part owned by Bruin-Capital, has tightened its grip on the virtual advertising sector in a deal to acquire leading technology provider Supponor.
Football
Sports Betting

Sportradar has retained one of its flagship betting data rights properties in an exclusive new three-year agreement that also includes media and advanced tracking data for the first time.
Football
Sponsorship & Marketing

Qatar Airways has expanded its relationship with Inter Milan by becoming the Serie A club’s new training kit sponsor, replacing online gaming operator LeoVegas in the role.
Cricket
Sponsorship & Marketing

Pensions insurance specialist Rothesay will take over cricket’s County Championship title sponsorship rights from 2025, SportBusiness can reveal.
American Football
Media

The National Football League's decision to take a regular-season game to Brazil for the first time has resulted in a new media deal in the country targeting a younger audience, the streaming platform CazéTV.
Triathlon
Industry Moves

The global focus on health and fitness, and the need for companies to promote it among their workforce, is set to pay commercial dividends for sports properties such as The Ironman Group, its new executive vice-president of global partnerships has declared.
Multiple Sports
Finance & Law

Apax Partners, the private equity advisory firm that had been Genius Sports’ largest shareholder, has sold its last remaining shares after winding down its stake across the last three years.
US College Sport
Media

Legends, the global experiences firm, has expanded its role in the US college sports scene, signing a 10-year multi-media rights partnership with Florida State University (FSU)
Multiple Sports
Industry Moves

FeedConstruct, the sports data and video content supplier for the betting industry, has promoted Narek Harutyunyan, its head of rights and content, to CEO as a replacement for the outgoing Robert Blaszczak.
Golf
Sponsorship & Marketing

Ahead of the next Presidents Cup in Canada, the PGA Tour has announced domestic cybersecurity brand 1Password as a new global sponsor.
Football
Media

France's narrow defeat in the semi-finals of Uefa Euro 2024 drew the strongest television audience of the year to date in the country
Basketball
Sponsorship & Marketing

NBA Champion Boston Celtics has a new jersey patch partner in New England-headquartered Amica Mutual Insurance, the longest-standing mutual car insurer in the US