News

Fenway Sports Group (FSG), the US owner of the Premier League's Liverpool FC, is in talks to acquire financially troubled French club Girondins de Bordeaux as it looks to build up its portfolio

Neom, the new region being built by the Saudi Arabian government in the country’s north west, is to continue as a leading sponsor of the Asian Football Confederation throughout the decade.

Formula E, the electric single-seater racing series, has revealed a loss of €42.4m for the financial year ending September 30, 2023, closing the gap on the previous year's €65m shortfall.

ATP Media registered revenues of $202.9m in 2023 and a profit of $4m, SportBusiness understands, thanks in part to the aggregation of ATP 250 rights and the return of the Shanghai Masters for the first time since 2019.

New Era has struck its first central licensing agreement with the National Hockey League, meaning it now has similar deals in place with all five of North America's major sports leagues

Season five to be the league’s most expansive to date, with 14 events across an increased five continents.

Events covered by French listed rights legislation have been updated for the first time since 2004 with mandatory free-to-air access introduced for the Paralympics, women's sports and semi-finals of certain events with French participation.

World Series of Boxing (WSB), the country-based franchise competition that collapsed in 2019 due to mounting financial losses, is to be resurrected next year

Recast, the Edinburgh-based digital media technology company rescued from administration nine months ago after amassing significant losses, has closed a $5m funding round led by US-based venture capital firm Morpheus Ventures.

SportBusiness understands Red Bull will adorn the livery of a yet-to-be decided team next year in addition to an already-announced partnership with Extreme H as its official energy drinks partner.

The European Broadcasting Union has held on to exclusive biathlon rights worldwide for four more seasons after its member broadcasters continued to register strong audiences for International Biathlon…

The New York Racing Association has strengthened its association with Playfly Sports, which will aid a $455m transformation project aiming to “set the global standard” for horse racing venues.

Soft drinks group Coca-Cola appears to have stepped back in time by attaching its masterbrand logo to the training kit and warm-up kit at Italian Serie A club SSC Napoli

The Dallas Stars is set to become the first US major league sports franchise to offer free direct-to-consumer streaming of its games in a landmark move

Turkish football clubs Galatasaray and Fenerbahçe have tapped very different industries to secure new sleeve sponsors.

After almost a year of negotiations with prospective buyers, Paramount Global has reached a deal with Skydance Media to form ‘New Paramount’ in an agreement that places the enterprise value of the merged entity at $28bn.

 Como 1907 FC, which is returning to Serie A for the first time in more than two decades, has signed a multi-year kit supply deal with Adidas.

Sky New Zealand has recruited Disney Star’s Gary Burchett, an experienced programming and sports production executive, as its head of sports content.