News
BKT keeps faith in sponsorship with Serie B title renewal
Tyre manufacturer BKT continues to place its faith in sponsorship as a key part of its marketing mix after it signed an extension to its title sponsorship of Italy's second-tier Serie B
Spring Media retains European Cricket production, distribution
Spring Media has retained a solid flow of business for its broadcast production operations in a new deal with European Cricket League (ECL AG) that continues to include global rights distribution
Kestelman looks to bring NBL commercial spark to women’s game in takeover
Larry Kestelman, the man responsible for reinvigorating Australian men's National Basketball League over the last decade, is looking to replicate that success in the women's game after taking a significant…
DAZN to stream non-exclusive X Games coverage globally
X Games, the action sports property now under private equity ownership, is to be streamed worldwide by DAZN in the broadcaster’s latest deal for non-exclusive, global rights.
Government-backed Ooredoo titles Qatar Stars League
The Qatar Stars League (QSL) has signed up another Qatar-government backed entity – the telco Ooredoo – to act as the league’s title sponsor, taking over from the previous long term-encumbent Qatar Natio…
Digital agency Engage kicks off search for buyer
Owners of Engage Digital Partners, the UK-based digital agency whose clients include the International Cricket Council and Real Madrid, have appointed KPMG to begin a sale process
TGL leans on PGA Tour sponsor Genesis as founding partner
TGL, the tech-driven team golf league backed by Tiger Woods and Rory McIlroy’s TMRW Sports, has brought in existing PGA Tour and DP World Tour tournament sponsor Genesis as its founding partner.
NHL buoyed by Stanley Cup ratings in Canada ahead of rights talks
The National Hockey League will be entering into rights negotiations with prospective broadcasters in Canada from a position of strength after the deciding game of the Stanley Cup Final drew record audiences…
Industry return for Willoughby as PFL global partnerships head
The Professional Fighters League (PFL) has hired Damian Willoughby, the former City Football Group and EA Sports executive who briefly worked at Chelsea, as its head of global partnerships
Ziggo retains MotoGP rights to 2029
Pay-television broadcaster Ziggo Sport has agreed a new five-year deal for MotoGP in the Netherlands, extending its coverage to 2029, after recently missing out on reclaiming Formula 1 rights in the country
Kayo found in breach of Australia’s gambling ad rules
Australian streaming service Kayo has breached gambling advertising rules, according to the Australian Communications and Media Authority (ACMA)
Amazon retreats as BeIN nets Ligue 2 exclusivity
France's LFP has quickly closed an agreement for Ligue 2 domestic media rights on slightly improved terms, a far cry from its long drawn-out, and to-date unsolved, Ligue 1 sales process.
Record rise in European football revenues to €35bn
The European football market grew revenue by 16 per cent in the 2022-23 season to a new high of €35.3bn ($37.8bn), with record matchday and commercial incomes helping to offset a levelling-off of broadcast fees.
Aon’s Weitz takes on ‘CMO-plus’ role at PGA Tour
Leading sports marketer Andy Weitz has been named chief marketing and communications officer and executive vice-president, investor relations, for the PGA Tour’s global operations.
RTVE ‘opts against’ LaLiga free-to-air bid
RTVE has voted against proceeding with a bid to bring coverage of LaLiga back to public-service television in Spain
IF governance review reports increase in financial accountability
ASOIF's fifth Review of International Federation Governance sees all 32 members meet a base target set for the first time.
Tennis TV joins DAZN add-on channels in Latin America deal
DAZN will distribute Tennis TV, ATP Media’s direct-to-consumer service, across Latin America, Brazil and the Caribbean in its latest move in the third-party channels business.
Sýn regains Premier League rights in Iceland
Three-season deal agreed which sees rival telco Síminn replaced as the Premier League's rights-holder from 2025-26.