News

Tyre manufacturer BKT continues to place its faith in sponsorship as a key part of its marketing mix after it signed an extension to its title sponsorship of Italy's second-tier Serie B

Spring Media has retained a solid flow of business for its broadcast production operations in a new deal with European Cricket League (ECL AG) that continues to include global rights distribution

Larry Kestelman, the man responsible for reinvigorating Australian men's National Basketball League over the last decade, is looking to replicate that success in the women's game after taking a significant…

X Games, the action sports property now under private equity ownership, is to be streamed worldwide by DAZN in the broadcaster’s latest deal for non-exclusive, global rights.

The Qatar Stars League (QSL) has signed up another Qatar-government backed entity – the telco Ooredoo – to act as the league’s title sponsor, taking over from the previous long term-encumbent Qatar Natio…

Owners of Engage Digital Partners, the UK-based digital agency whose clients include the International Cricket Council and Real Madrid, have appointed KPMG to begin a sale process

TGL, the tech-driven team golf league backed by Tiger Woods and Rory McIlroy’s TMRW Sports, has brought in existing PGA Tour and DP World Tour tournament sponsor Genesis as its founding partner.

The National Hockey League will be entering into rights negotiations with prospective broadcasters in Canada from a position of strength after the deciding game of the Stanley Cup Final drew record audiences…

The Professional Fighters League (PFL) has hired Damian Willoughby, the former City Football Group and EA Sports executive who briefly worked at Chelsea, as its head of global partnerships

Pay-television broadcaster Ziggo Sport has agreed a new five-year deal for MotoGP in the Netherlands, extending its coverage to 2029, after recently missing out on reclaiming Formula 1 rights in the country

Australian streaming service Kayo has breached gambling advertising rules, according to the Australian Communications and Media Authority (ACMA)

France's LFP has quickly closed an agreement for Ligue 2 domestic media rights on slightly improved terms, a far cry from its long drawn-out, and to-date unsolved, Ligue 1 sales process.

The European football market grew revenue by 16 per cent in the 2022-23 season to a new high of €35.3bn ($37.8bn), with record matchday and commercial incomes helping to offset a levelling-off of broadcast fees.

Leading sports marketer Andy Weitz has been named chief marketing and communications officer and executive vice-president, investor relations, for the PGA Tour’s global operations.

RTVE has voted against proceeding with a bid to bring coverage of LaLiga back to public-service television in Spain

ASOIF's fifth Review of International Federation Governance sees all 32 members meet a base target set for the first time.

DAZN will distribute Tennis TV, ATP Media’s direct-to-consumer service, across Latin America, Brazil and the Caribbean in its latest move in the third-party channels business.

Three-season deal agreed which sees rival telco Síminn replaced as the Premier League's rights-holder from 2025-26.