News
NZ Rugby on ‘right track’ to profitability
New Zealand Rugby (NZR) is going in the right direction off the pitch and working towards a sustainable financial model, despite making a near NZ$9m (€5.1m/$5.5m) loss in 2023.
Growth in France drives MG Motor’s Lyon renewal
After record growth in France over the term of its previous deal, MG Motor has extended its sponsorship of Olympique Lyonnais for another three years.
NBC deal gives IMSA SportsCar Championship expanded coverage
The IMSA SportsCar Championship will increase its coverage on network television in the United States from 12 to 17 hours next year in a new multi-year deal with NBC
Investment round values TMRW Sports at $500m
TMRW Sports’ Series A investment round unveiled today (Monday) values the sports technology company behind the TGL golf league at around $500m (€456m).
Indianapolis stakes claim to be home of WWE in multi-event hosting deal
World Wrestling Entertainment's three largest stadium events are all heading to Indiana state capital Indianapolis over the next few years in what the promotion today (Monday) called a 'first-of-its-kind'…
Ecuadorian league to get FTA exposure in new domestic TV deal
The Ecuadorian Pro League has moved quickly to land a new domestic broadcasting partner after terminating its agreement with pay-television's GolTV, striking an exclusive deal with telecoms operator Xtrim
Fox succeeds ESPN as Women’s Euro broadcaster in US
Fox Sports has announced that it will broadcast the 2025 Uefa Women’s European Championship, which will be held from July 2 to 27 in Switzerland.
Fanatics becomes master licensee of Juventus merchandise to 2035
Global sports merchandising company Fanatics is to manage all merchandise for Juventus worldwide for the next decade as part of an extensive commercial deal with the Italian club
Haas F1, ex-sponsor Uralkali dispute arbitration ruling
Haas Formula 1 has disputed claims made by former title sponsor Uralkali regarding the arbitration ruling on the termination of its contract following the Russian invasion of Ukraine
Cyber-attacks hit TVP’s Euro 2024 output
TVP again fell victim to a cyber-attack which impacted on its coverage of Poland’s games at Uefa Euro 2024, with the public broadcaster having to resort to back-up measures on Friday.
Italy’s financial crime unit blocks rampant illegal Euro 2024 streams
An anti-piracy operation in Italy has shut down platforms that were illegally streaming matches from the ongoing Uefa Euro 2024 to more than 1.3 million users.
SailGP team is Mubadala Capital’s latest Brazilian sports investment
Mubadala Capital has acquired what will be the sailing series' first South American team as the investor continues to target the Brazilian sports industry.
Michelob Ultra adds MLS, Concacaf sponsorships
Michelob Ultra has signed multi-year international sponsorship agreements with Concacaf and Major League Soccer as AB InBev continues to push the beer brand in soccer
LA28 adds Cisco deal to sponsorship revenue pot
Cisco joins LA28's second tier of major sponsors as the organising committee continues to chip away at its $2.5bn sponsorship revenue goal.
New free streaming platform SOOP picks up global rights to KBO League
The KBO League, South Korea's professional baseball league, is to get free global exposure on new streaming platform SOOP in a three-year international rights deal
Uralkali claims legal victory over Haas F1 title sponsorship termination
Former Haas Formula 1 title sponsor Uralkali, the Russian fertiliser producer, has been awarded compensation by a Swiss arbitration tribunal following the termination of its contract at the outbreak of…
Copa América announces eleventh-hour Coca-Cola deal
Coca-Cola has been announced as a late addition to the sponsorship portfolio for the 2024 Copa América, building on its existing association with competition organiser Conmebol’s club competitions.
ÖSV prepares FIS centralisation case over ‘seven-figure’ damage
The Austrian Ski Federation claims to be facing seven-figure damages as it readies legal action over the process by which media rights centralisation was voted through by the International Ski and Snowboard Federation (FIS) council.