News

American Football
Licensing & Merchandising

The Baltimore Ravens, of the National Football League, and global e-commerce company Fanatics have outlined plans to dramatically increase gameday revenues with a year-round retail store to open in 2025…
Esports
Sponsorship & Marketing

Adidas has taken a significant sponsorship position at the inaugural edition of the Esports World Cup, taking place in Saudi Arabia next month
Cycling
Sponsorship & Marketing

A four-year contract will see BigMat back seven UCI World Championships, including the 2027 Cycling World Championships in Haute-Savoie, France.
Sailing
Media

Warner Bros. Discovery (WBD) and New Zealand's news media website Stuff have teamed up to acquire rights to Emirates Team New Zealand's defence of the upcoming America's Cup.
Football
Media

Lega Serie B has revamped its domestic rights offering less than two months before the start of the 2024-25 season with a new sales strategy based on product as opposed to broadcast platform
Football
Media

Canadian Soccer Business (CSB) and the Mediapro Canada agency have claimed an end to their legal dispute that left the future of the Canadian Premier League hanging in the balance.
Cricket
Sponsorship & Marketing

The organisers of Major League Cricket (MLC) are in the market for a naming-rights sponsor for the Grand Prairie stadium in Texas, SportBusiness can reveal
Basketball
Fan Engagement

Nearly 70 per cent of the NBA's social media engagement across central, team and player accounts comes from outside the United States, with its roster of international stars making the league a truly global…
Football
Media

Megogo, the over-the-top streaming platform, has retained exclusive rights in Ukraine to all Uefa club competitions in the new three-year cycle
Snooker
Sponsorship & Marketing

World Snooker Tour (WST) has awarded title rights to The Masters to existing sponsor Johnstone's Paint rather than further expand its commercial portfolio through owner Matchroom's growing global ties.
Football
Sponsorship & Marketing

Dutch giants AFC Ajax and telco VodafoneZiggo have renewed their shirt sponsorship deal until at least the end of the 2026-27 season, providing the Eredivisie club with much-needed stability as it lurches…
Football
Media

BeIN Sports is close to finalising a deal that would see it hold Uefa club competition rights in all its active Asian markets, SportBusiness understands
Ice Hockey
Sponsorship & Marketing

The German Ice Hockey Federation (DEB) will be able to source potential sponsors in-house as part of a revised and extended exclusive marketing agreement with the Infront agency
Multiple Sports
Media

Diamond Sports Group, the owner and operator of 19 regional sports networks (RSN) in the United States, has asked the federal bankruptcy court in Texas overseeing its case to hold an emergency hearing…
Sailing
Sponsorship & Marketing

The Sports Consultancy (TSC), the London-based sports and entertainment specialist agency, will look to tap into its extensive experience in sailing, after being appointed to lead the search for host …
American Football
Media

Sports data and betting services company Genius Sports is bringing its augmented broadcast technology to the Canadian Football League, airing live streams exclusively on Bell Media's TSN+
Football
Media

Brazilian football giants Corinthians is said to be closing in on an agreement to join the Liga Forte União (LFU) collective, in what would represent a major financial blow to the rival Libra body.
Multiple Sports
Industry Moves

Andrew Corser, one of the remaining top senior executives at IMG Arena, is set to be the latest exit from the data and betting division of the Endeavor-owned IMG agency, SportBusiness has learned