News

Multiple Sports
Finance & Law

Ligue 1 club Olympique Lyonnais (OL) has announced the sale of the LDLC Arena, its basketball and entertainment venue, to former president Jean-Michel Aulas
Football
Media

The move represents the first time Amazon has picked up rights in Japan to a sports competition not involving Japanese athletes, following previous coverage of boxing and baseball events.
Multiple Sports
Sponsorship & Marketing

Winners Alliance, the organisation that represents the collective IP of athletes, has appointed Team Playmaker, a new sales, marketing and sponsorship agency founded by former CSM executives Matt Grandis and Ross Meltzer, as its official partnership development agency.
Olympic Games
Industry Moves

The organising committee for the 2028 Los Angeles Olympics and Paralympics has finally filled its chief executive void, with Reynold Hoover the third person to take on the role.
Tennis
Industry Moves

Portia Archer, a senior US sports and media executive, has today (Wednesday) been named as the new chief executive of the Women’s Tennis Association.
Golf
Sponsorship & Marketing

All tournaments on the PGA Tour now have a title sponsor for the ongoing 2024 season, after Isco Industries, a piping solutions provider, acquired naming rights for the top event in Kentucky
Cricket
Sponsorship & Marketing

Mumbai Indians-owned MI New York has signed Accenture as its front-of-shirt sponsor in the latest signal of the upward trajectory of Major League Cricket (MLC).
Football
Events

The 2025 Africa Cup of Nations will now take place in early 2026 to avoid a clash with Fifa’s new Club World Cup competition, which launches in the US next summer.
Ice Hockey
Sponsorship & Marketing

Budweiser is back as an official beer of the National Hockey League in Canada after a two-year hiatus, while the league's sales process is live to fill the same category in the US market.
Football
Media

The Scottish Premiership will enjoy a marked increase in pay-television coverage from next season onwards after Premier Sports secured domestic rights to 20 matches excluded from the main contract with…
College Sports
Sponsorship & Marketing

Two Circles has continued its US market push under new ownership with the creation of a business vertical to help maximise the value of college sports athletes’ name, image and likeness (NIL) rights.
Football
Media

The Uefa Champions League final was the third most-watched on record in homes across the United States, while also setting a new milestone for Paramount+, the streaming service.
Cricket
Sports Betting

Stats Perform has regained exclusive betting data and streaming rights to ICC events in a four-year deal, having been replaced by rival Sportradar from 2021 to 2023.
Golf
Sponsorship & Marketing

The DP World Tour has agreed it first ‘Official Marketing Partner’ (OMP) sponsorship deal with whiskey brand Buffalo Trace, mirroring the long-held OMP category on the PGA Tour.
Multiple Sports
Media

PrimeTel has renewed a content distribution deal and ceded the management of its sports rights to fellow telco Cyta in a shake-up of the Cypriot market
Football
Finance & Law

Manchester City has launched unprecedented legal action against the Premier League over its Associated Party Transaction (APT) rules in a move that is likely to provoke major conflict with other top-flight…
Baseball
Media

A deal will also reportedly involve FanDuel-related programming for Diamond channels, the resale of Diamond’s streaming service to fans and an equity stake in the company.
Football
Media

Uefa and its appointed Team Marketing agency have gone to market with European club competition media rights in New Zealand, a tough sales territory given the demise of former rights-holder Spark Sport.