News
Sky in box seat for Uefa club competition tenders in NZ
Uefa and its appointed Team Marketing agency have gone to market with European club competition media rights in New Zealand, a tough sales territory given the demise of former rights-holder Spark Sport.
AS Monaco extends with Triangle Intérim, lands ComAve e-commerce deal
AS Monaco has extended its sponsorship deal with Triangle Intérim Solutions RH and become the first Ligue 1 club to announce a deal with e-commerce platform ComAve.
BeIN has prized LaLiga rights locked up in France
BeIN Sports France's hold of exclusive LaLiga rights comes with the property sure to enjoy a surge in interest in Kylian Mbappé’s home country following his high-profile move to Real Madrid.
MLB calls on Zoom Workplace as London Series title sponsor
Zoom Workplace has been announced as Major League Baseball's presenting partner for the 2024 London Series, a two-game series between the New York Mets and Philadelphia Phillies at London Stadium June…
Blitzer eyes Augsburg sale, German regulator stands by 50+1 after ECJ ruling
David Blitzer, the American billionaire and multiple sports team owner, is considering selling his stake in German football club FC Augsburg
Kilmer completes Saint-Etienne takeover, Gazidis named club president
Canadian investment group Kilmer Sports Ventures (KSV) has become the latest foreign owner of a Ligue 1 club after completing its takeover of AS Saint-Étienne (ASSE) and installing former Arsenal and M…
New $10m athletics event gives hosts commercial ‘skin in the game’
The new World Athletics Ultimate Championship, a biennial event that currently sits outside the federation’s existing rights agreements, will give organisers “more skin in the game” in terms of inventory, according to the body’s president Sebastian Coe.
Davis swaps DAZN for Peak joint venture
Jonathan Davis has become the latest DAZN media rights executive to join Peak Sport Media, the joint venture set up a year ago by Spain’s LaLiga and Simon Denyer’s Ocho Sport Advisory company.
TrueVisions nets late Euro 2024 deal in Thailand
TrueVisions has secured rights to all matches from Euro 2024, with the Thai pay-TV broadcaster having also shown all matches from the previous edition in a last-minute deal.
Puma makes global sponsorship move for Hyrox phenomenon
Hyrox, the world series of fitness racing majority-owned by Infront, has secured its first sponsorship deal with a major brand, with Puma coming on board as a global partner.
Japan-England to be shown by RugbyPass in UK market
The broadcast of England’s test match against Japan on June 22 on an OTT streaming platform will represent a landmark shift after the World Rugby-owned RugbyPass TV secured rights in the UK and Ireland.
WRC returns to Middle East in 10-year Saudi deal
World Rally Championship set to join Formula 1, Formula E, Extreme E and the Dakar Rally on the Kingdom's events calendar, from 2025.
AFL’s commercial chief Rogers named Melbourne Cup CEO
The Victoria Racing Club (VRC), which runs Australia’s showpiece horse racing event, the Melbourne Cup, has appointed Kylie Rogers as its new chief executive.
Nova completes sweep of Uefa club rights in Czech Republic
Nova has retained rights in the Czech Republic to the Uefa Champions League, completing its set of European club competition rights for the 2024-27 cycle.
OneTeam, MLBPA launch international licensing venture led by Baer-Hoffmann
OneTeam Partners, the company working with US player unions to derive value from group licensing rights, has created an international venture with the Major League Baseball Players Association (MLBPA).
Wolves end Castore deal, expected to switch to new Sudu brand
Wolverhampton Wanderers have chosen not to renew their deal with Castore and are expected to embark on a kit supply relationship with a new UK-based brand trademarked by the club’s Chinese owners, Fosun Sports Group.
Piqué under investigation for Saudi Supercopa hosting deal
Gerard Piqué, the former Barcelona and Spain footballer who co-founded Kosmos, has been placed under official investigation by a Madrid court for the agency’s role in a deal to take the Supercopa de Es…
ITV retains EFL highlights to 2027
ITV will continue to show EFL highlights for the next three seasons, SportBusiness understands, as it prepares to add live Championship and Carabao Cup matches to its schedules.