News
Fubo secures Willow by Cricbuzz distribution ahead of T20 World Cup
Sports streaming service FuboTV has agreed a deal with Willow by Cricbuzz to offer streaming and on-demand cricket on its service ahead of next month's ICC men's T20 World Cup
Emirates makes new long-term commitment to ICC
The Dubai-based airline's eight-year 'Premier Partner' extension makes it the first top-tier sponsor to agree a deal for the full duration of the ICC's new commercial cycle.
Supertri opts for franchise structure
Triathlon events organiser Supertri has announced a new structure of franchise-based ownership after confirming the first team in its new league will be Podium Racing
Ligue 2 rights back on market as Ligue 1 talks drag on
France’s Professional Football League (LFP) is expected to re-start the Ligue 2 domestic rights sales process next week as negotiations around rights to the top tier continue to drag on just 78 days b…
Winners Alliance welcomes $40m in new funds from existing investors
Existing investors Pershing Square Foundation and Prysm Capital are among those injecting fresh funding.
Red Bull invests in Leeds stake, shirt sponsorship
Red Bull has extended its multi-club ownership portfolio into English football by acquiring a minority stake in Leeds United.
BTV, A1 renew Uefa club rights in Bulgaria
Commercial and pay-television broadcaster bTV and Telekom Austria-owned telco A1 have renewed their rights in Bulgaria to Uefa club competitions, ahead of the current three-year deals ending this Saturday with the Champions League final.
WBD’s 11-market Wimbledon renewal to boost Max rollout
Warner Bros. Discovery has retained exclusive rights to Wimbledon in 11 European markets in a play designed to drive consumers to its new Max streaming service being rolled out across the continent
Conmebol leans on Chinese brands again with TCL Copa América renewal
Consumer electronics brand TCL has extended its sponsorship agreement with Conmebol and will once again be a sponsor of this year’s Copa América tournament, becoming the latest Chinese brand to announce a deal with the South American football confederation.
IBA announces Olympics prize money despite losing IOC recognition
Despite losing International Olympic Committee (IOC) recognition as the sport's global governing body, the International Boxing Association (IBA) has announced plans to award prize money for Olympic competitors…
Six-team Canadian women’s league to launch in 2025
Canada's professional women's football league has been unveiled as the Northern Super League, which will kick off in April 2025 with six founding member clubs during a challenging time for club football in the country.
Broad Euro 2024 exposure in Russia on Match TV, Okko
This summer's Uefa European Championship will receive blanket coverage in Russia following deals struck with Match TV, the Gazprom Media-owned broadcaster, and subscription streaming platform Okko
Ironman Pro Series is latest addition to DAZN’s global free tier
Ironman has become the latest property to which DAZN has secured broadcast rights in most global markets in a two-year deal that will see coverage showcased on the broadcaster’s free, ad-supported tier.
Range Rover to the fore in Wimbledon sponsorship
Jaguar Land Rover (JLR), the UK car manufacturer, has tweaked its major sponsorship deal with the Wimbledon Championships to make its Range Rover brand the face of the partnership
DP World upgrades ICC deal amid key T20 World Cup role
DP World has upgraded its ICC sponsorship to top-tier status as it prepares to play a major role in the logistics requirements for the upcoming T20 World Cup and extends a deal it describes as much more than a “badging exercise“.
Uefa opens up VAR screen sponsorship to Hisense
Uefa has named Hisense as the official screen sponsor for video-assisted referees (VAR) at this summer’s European Championship, marking the first time it has commercialised this inventory.
Viaplay stands firm to secure Champions League in Sweden, Denmark
Viaplay Group has ended a tumultuous 12 months by strengthening its position as the dominant football broadcaster in its home Nordics region, picking up exclusive Uefa Champions League rights in Sweden and retaining its contract in Denmark.
Serie A takes domestic highlights, radio rights to market
A host of non-exclusive free-to-air highlights packages have been put out to tender by Lega Serie A as it looks to round off its domestic sales process for the coming seasons