News

Sports streaming service FuboTV has agreed a deal with Willow by Cricbuzz to offer streaming and on-demand cricket on its service ahead of next month's ICC men's T20 World Cup

The Dubai-based airline's eight-year 'Premier Partner' extension makes it the first top-tier sponsor to agree a deal for the full duration of the ICC's new commercial cycle.

Triathlon events organiser Supertri has announced a new structure of franchise-based ownership after confirming the first team in its new league will be Podium Racing

France’s Professional Football League (LFP) is expected to re-start the Ligue 2 domestic rights sales process next week as negotiations around rights to the top tier continue to drag on just 78 days b…

Existing investors Pershing Square Foundation and Prysm Capital are among those injecting fresh funding.

Red Bull has extended its multi-club ownership portfolio into English football by acquiring a minority stake in Leeds United.

Commercial and pay-television broadcaster bTV and Telekom Austria-owned telco A1 have renewed their rights in Bulgaria to Uefa club competitions, ahead of the current three-year deals ending this Saturday with the Champions League final. 

Warner Bros. Discovery has retained exclusive rights to Wimbledon in 11 European markets in a play designed to drive consumers to its new Max streaming service being rolled out across the continent

Consumer electronics brand TCL has extended its sponsorship agreement with Conmebol and will once again be a sponsor of this year’s Copa América tournament, becoming the latest Chinese brand to announce a deal with the South American football confederation.

Despite losing International Olympic Committee (IOC) recognition as the sport's global governing body, the International Boxing Association (IBA) has announced plans to award prize money for Olympic competitors…

Canada's professional women's football league has been unveiled as the Northern Super League, which will kick off in April 2025 with six founding member clubs during a challenging time for club football in the country.

This summer's Uefa European Championship will receive blanket coverage in Russia following deals struck with Match TV, the Gazprom Media-owned broadcaster, and subscription streaming platform Okko

Ironman has become the latest property to which DAZN has secured broadcast rights in most global markets in a two-year deal that will see coverage showcased on the broadcaster’s free, ad-supported tier.

Jaguar Land Rover (JLR), the UK car manufacturer, has tweaked its major sponsorship deal with the Wimbledon Championships to make its Range Rover brand the face of the partnership

DP World has upgraded its ICC sponsorship to top-tier status as it prepares to play a major role in the logistics requirements for the upcoming T20 World Cup and extends a deal it describes as much more than a “badging exercise“.

Uefa has named Hisense as the official screen sponsor for video-assisted referees (VAR) at this summer’s European Championship, marking the first time it has commercialised this inventory.

Viaplay Group has ended a tumultuous 12 months by strengthening its position as the dominant football broadcaster in its home Nordics region, picking up exclusive Uefa Champions League rights in Sweden and retaining its contract in Denmark.

A host of non-exclusive free-to-air highlights packages have been put out to tender by Lega Serie A as it looks to round off its domestic sales process for the coming seasons