News

Cycling
Sponsorship & Marketing

A deal unveiled between British Cycling and Lloyds Bank represents the largest new sponsorship brought on board by any UK sports governing body in the last 18 months, the cycling body claims.
Mixed Martial Arts
Events

TKO Live Events Strategy Team to create what is claimed will be one of the strongest live events portfolios in sports and entertainment.
Multiple Sports
Licensing & Merchandising

Fanatics has struck a deal with Topsports, China’s largest sports retailer, to develop its operational capabilities in the country, SportBusiness understands.
US College Sport
Finance & Law

RedBird Capital Partners and Weatherford Capital have announced a new private equity firm, Collegiate Athletics Solutions (CAS), to invest in public and private university athletic departments in the United…
Rugby Union
Media

The award of domestic broadcast rights to French rugby union’s Top 14 and Pro D2 to incumbent Canal Plus on improved terms has guaranteed clubs increased revenues over five seasons, from 2027-28 to 2031-32.
Athletics
Sponsorship & Marketing

Chinese electric car brand Zeekr is looking to fill major marketing and brand positions in Europe as it backs an awareness drive that includes sponsorship of the Diamond League
Football
Sponsorship & Marketing

Lega Serie A USA has hired American sports marketing firm Allied Sports as an official agency of record to support the league's North American office in New York in its efforts to expand commercially
Basketball
Sponsorship & Marketing

The Indiana Fever player has agreed a multi-year sponsorship and her stardom can be measured by Clark being the first athlete to sign an endorsement deal with Wilson since NBA legend Michael Jordan.
Football
Finance & Law

US investment fund Oaktree Capital has taken control of Italian Serie A champions Inter Milan after the club’s Chinese owners Suning failed to meet a deadline for repaying a €395m ($428m) debt.
Football
Events

Growing uncertainty over the future of Milan's San Siro stadium has forced Uefa to delay a decision on the host of its showpiece Champions League final in 2027.
Multiple Sports
Sponsorship & Marketing

News of the administration at Cazoo, the online car dealer which once listed on the New York Stock Exchange with an $8bn valuation, deals a final blow to the remnants of an already decimated sponsorship portfolio.
Football
Media

A total of 79 FA Cup matches each season will continue to be streamed exclusively on ESPN+ in the US market for four more seasons after the Disney-owned broadcaster reached a renewal agreement with IMG.
Football
Media

A major breakthrough has occurred in Belgium in the fight against piracy in what could have implications for the value of the Pro League's next domestic media rights, ahead of a tender to be issued later this year.
Wrestling
Events

World Wrestling Entertainment (WWE) is to stage three live shows in Japan this summer, marking its return to the country following a five-year absence and further strengthening its commitment to the Asia-Pacific market.
Golf
Sponsorship & Marketing

Fanatics has agreed a multi-year deal with the R&A to take over the golf organisation’s physical and online retail operations.
Football
Media

LFP Media has turned to Infront to sell its media rights across much of Europe, Asia and Oceania, its second agency distribution agreement in quick succession.
Multiple Sports
Industry Moves

Former Sky UK boss Stephen van Rooyen has been appointed chief executive of VodafoneZiggo, the Dutch telco and pay-television operator
Cricket
Sponsorship & Marketing

The Board of Control for Cricket in India (BCCI) has four central sponsorship positions left to sell for the Indian Premier League (IPL) after the signing of Wonder Cement