News
Formula E returns to AI category with sustainability and fan-focused Infosys deal
Formula E has signed its second successive sponsorship deal in the artificial intelligence (AI) category in the space of two months, announcing a three-year agreement with Infosys.
Disney bullish on NBA retention, ESPN+ subs slip in Q2
Disney is confident of retaining its National Basketball Association rights ahead of a new deal that would begin in 2025, chief executive Bob Iger has declared
Genius net loss flat as betting, media units report revenue upturn
Genius Sports’ first-quarter net loss remaining flat at $25.5m comes as improved revenue generation at its betting and media divisions underpinned the financial performance.
Pitch moves for minority stake in Matchroom Sport
Matchroom Sport, the UK-based event promotions company and agency, has ended its search for investment by striking an equity agreement with Pitch International which includes "collaboration" with the agency on international media rights and sponsorship sales.
Brazil in box seat for 2027 Fifa Women’s World Cup
Brazil is the favourite to stage the 2027 Women’s World Cup after Fifa’s evaluation report scored its bid more highly than its European rival from Belgium, Netherlands and Germany.
Orsen lands Fiba 3×3 global commercial rights sales
The Orsen sports marketing agency has landed the contract to handle the commercial rights for Fiba 3x3 basketball competitions globally.
Norris win draws largest-ever live US audience for F1 Grand Prix
Lando Norris' first Formula 1 victory at the Miami Grand Prix on May 5 drew the largest live audience for an F1 race in the United States with 3.1 million tuning into ABC's telecast
SPFL set to return to betting sector for title sponsor
The SPFL is poised to return to the gambling sector for its main source of central sponsorship income amid tough market conditions as it prepares to announce a long-term title sponsorship agreement with William Hill.
Fanatics ousts Panini to secure prized Premier League licensing deal
Fanatics has struck another blow to Panini by announcing a wide-ranging licensing agreement with the English Premier League.
Riyadh Season grows international footprint in multi-faceted UFC alliance
Riyadh Season, the annual Saudi Arabian state-funded festival hosted in the capital, is continuing to branch out beyond its borders, with a new sponsorship deal struck with the Ultimate Fighting Championship (UFC).
Abrutyn exits Bruin for top CAA ice hockey role
David Abrutyn, a 30-year sports industry veteran, is joining the sports division of Creative Artists Agency (CAA) to bolster its ice hockey business.
Bulls, Blackhawks, White Sox ‘partnering’ to form new RSN
Three Chicago sports teams — the National Basketball Association's Bulls, the National Hockey League's Blackhawks, and Major League Baseball's White Sox — are partnering with Standard Media Group to for…
777 Partners multi-club network at risk as US lawsuit alleges $350m fraud
Investment fund 777 Partners has been accused of a $350m fraud and double-pledging of assets in a US lawsuit which represents the most serious threat yet to its controversial multi-club ownership model.
Shorn of volleyball content, Sport1 shutters streaming platform
Sport1 is closing down its multi-sport streaming platform as it relinquishes the rights which have proved to be the backbone of the service
McAuliffe joins Excel in international role
US sports agency Excel Sports Management has hired UK sports marketer Sean McAuliffe as Excel’s first European-based executive dedicated to its property sales business.
EXCLUSIVE: ICC completes global sales with Sky NZ renewal
Sky New Zealand has renewed its International Cricket Council rights from 2024 to 2028, SportBusiness understands
FEI secures exposure for sponsors with long-term WBD deal
The International Equestrian Federation (FEI) has won back crucial broadcast exposure in a 75-territory deal with Warner Bros. Discovery (WBD) spanning Europe and parts of Asia
EOC’s push for professionalism heralds first full-time CEO
Jan Lehmann, a former German Football League (DFL) and Infront agency executive, has been appointed as the first chief executive of the European Olympic Committees (EOC)