News
Williams Racing ‘very active’ in search for new title sponsor
Williams Racing is looking to secure a new title sponsor in time for the start of the 2025 Formula 1 season, SportBusiness can reveal.
Fubo, DirecTV lead fight for Congress hearing into streaming JV
FuboTV, DirecTV and Dish Network are among a group of eight media entities in the United States that have urged Congress to conduct a hearing into the sports streaming joint venture proposed by Disney, Fox and Warner Bros. Discovery.
Argentinian government reconsidering state TV blackout of Copa América
A national backlash against a government move to take matches of the Argentinian national football team off state television has prompted sub-licensing negotiations between broadcast executives.
EXCLUSIVE: First EPL, FA Cup joint sale as Coupang poised to bag rights in Korea
E-commerce company Coupang is close to sealing a deal for Premier League and FA Cup rights in South Korea, SportBusiness understands, marking the first time that media rights to the two properties have…
DAZN snares Portuguese F1 rights from Sport TV from 2025
DAZN, the global sports streaming service and media company, has made a significant addition to its sports rights portfolio in Portugal, a three-year exclusive deal for Formula 1 motor racing.
Microsoft recommits to Billie Jean King Cup with sponsorship extension
The International Tennis Federation has announced that Microsoft has renewed its sponsorship of the Billie Jean King Cup.
Assen strikes dual hosting extension with MotoGP, WorldSBK
Dutch venue locks in premier motorcycling events through to 2031 in deals with series' commercial rights-holder Dorna Sports.
NFL expands ticketing partners, adding Sports Illustrated
The National Football League's Ticket Network, the league's open ticketing system, has expanded from two to three licensed channels with the addition of Sports Illustrated Tickets
LFP Media in first international rights deal with Saran for multiple territories
France’s Professional Football League (LFP) has announced its first international rights deal since launching a tender over six months ago, an 18-territory pact with Saran Media covering Eastern Europe and Central Asia.
Nova nets first-pick Uefa Europa, Conference League rights in Czech Republic
Pay-television broadcaster Nova Sport has secured first-pick rights in the Czech Republic to the Uefa Europa League and Conference League over the next three seasons, 2024-25 to 2026-27, completing the…
Globant to showcase technology services through F1 deal
Digital consultant and software development firm Globant has agreed an Official-Partner-level deal with Formula 1 that will see it overhaul the motorsport’s mobile fan application and the pit wall system used by teams.
Lure of Messi attracts Visa to first MLS club deal with Inter Miami
Visa has selected Inter Miami as its entrance point for sponsorship in MLS, with the appeal of working with Lionel Messi bringing another blue chip firm into the club's commercial portfolio.
New York and Florida join lawsuit against NCAA, as federal case looms
The US states of New York and Florida have joined a legal complaint against the NCAA for its continuing attempts to prohibit marketing contracts for athletes at the recruitment stage.
St. Pauli renews shirt deal with ‘social consciousness partner’ Congstar
FC St. Pauli has renewed its long-running main sponsorship deal with Congstar, championing the telecoms operator's "social responsibility" initiatives at a time of political uncertainty in Germany.
US Congress members seek answers over Andretti’s F1 rejection
A group of US Congress members has written to Formula 1 owner Liberty Media demanding to know why Andretti-GM’s application to join the motor racing series was blocked and raising concerns over “apparent ant…
Amul’s USA Cricket, CSA deals continue team sponsorship strategy for ICC events
Indian dairy brand follows Cricket World Cup team deals by joining forces with co-host USA Cricket, and Cricket South Africa, for T20 World Cup.
US SailGP Team hires Sportfive to build up sponsorship portfolio
Sportfive, the international marketing agency, has further bolstered its sales remit in the United States, after being tasked by the US SailGP Team with sourcing global sponsors
New Uefa rules on multi-club ownership go live
New Uefa regulations on multi-club ownership come into force today (Wednesday) and could impact on some of the continent’s leading clubs taking part in next season's European clubs competitions.