News

Cricket
Sponsorship & Marketing

Indian dairy brand follows Cricket World Cup team deals by joining forces with co-host USA Cricket, and Cricket South Africa, for T20 World Cup.
Sailing
Sponsorship & Marketing

Sportfive, the international marketing agency, has further bolstered its sales remit in the United States, after being tasked by the US SailGP Team with sourcing global sponsors
Football
Governance

New Uefa regulations on multi-club ownership come into force today (Wednesday) and could impact on some of the continent’s leading clubs taking part in next season's European clubs competitions.
Multiple Sports
Media

Diamond Sports Group, the regional sports network (RSN) owner and operator that is fighting to come out of bankruptcy, has suffered a blow after its carriage deal with Comcast expired without a new agreement in place.
Football
Media

Northern Ireland's Women's Premiership has been added to the growing free football coverage on DAZN in an historic partnership unveiled today (Wednesday)
Football
Sponsorship & Marketing

A contract extended through to the end of 2029 will see Flamengo entitled to an increased minimum guarantee of R$74m (€13.3m/$14.2m) per year.
Motorsport
Industry Moves

Formula 1 has bolstered its commercial team with the hiring of Joel Seymour-Hyde, who joins as head of partnership management, having departed his role as managing director, UK at Octagon in December last year. 
Football
Media

Wowow, the pay-television broadcaster in Japan, has retained exclusive media rights to Uefa club competitions in the country for the 2024-27 cycle
Football
Sponsorship & Marketing

Nike has secured another massive victory in holding off Adidas to retain kit supply rights with the French Football Federation (FFF).
Basketball
Media

NBC is looking to get back into National Basketball Association media rights with a $2.5bn (€2.3bn)-per-year offer that would oust Warner Bros. Discovery's TNT Sports.
Football
Media

JTBC has secured exclusive rights in South Korea to the 2026 and 2030 Fifa World Cups, SportBusiness understands, in what was a competitive process in one of the world’s hottest sports media rights markets.
Multiple Sports
Industry Moves

Paramount Global, which is in exclusive merger talks with Skydance Media, has announced the immediate exit of president and CEO Bob Bakish, to be replaced by three executives in a new leadership team amid a period of ongoing financial uncertainty.
Football
Sponsorship & Marketing

BetMGM is set to take over the ‘Official Training Wear Partner’ rights at Premier League club Tottenham Hotspur from next season, SportBusiness can exclusively reveal.
Motorsport
Sponsorship & Marketing

McLaren Racing will be sporting a new brand on its car at the upcoming Miami Grand Prix after signing up e-commerce platform eBay as its latest sponsor
Football
Media

Dutch football’s Eredivisie is looking for an agency or agencies to represent its international broadcast and betting video rights, a property held for 24 years by IMG.
Motorsport
Media

Viaplay Group has cemented its future in the Netherlands until at least 2029, after today (Tuesday) signing off a multi-year Formula 1 rights renewal that also covers its home Nordic markets
Football
Media

Fifa has turned to the Balkans in its media rights sales process for the next two men's World Cups, launching invitations to tender (ITTs) in eight countries.
Golf
Sponsorship & Marketing

The addition of NetJets to the Open Championship’s roster of sponsorship suppliers has been motivated by the US-based private aviation company’s intention to better penetrate the European market.