News
Europe v Brazil as US-Mexico exits 2027 Women’s World Cup race
The US and Mexico switch attentions to the 2031 edition, creating a longer gap between hosting the men's and women's World Cup for sponsors.
AXA secures training access rights in Liverpool renewal
AXA has secured pitch-side access to club training sessions as part of a four-year sponsorship renewal with Liverpool FC’s men’s and women’s teams.
FIS rights centralisation dispute reignites after council vote
A controversial vote on Friday by the International Ski and Snowboard Federation (FIS) council to push through media rights centralisation has reignited a dispute with Europe’s leading ski associations w…
Mapfre takes Copa Libertadores top sponsors into double figures
The South American Football Confederation (Conmebol) has matched the number of commercial partners as in the previous cycle for the Copa Libertadores, its premier clubs competition, with Spanish insurance…
Rugby Australia drops deep into A$80m overdraft after early World Cup exit
Rugby Australia recorded a A$9.2m (€5.6m/$6m) loss following a four-per-cent decline in revenue for 2023, as the sport’s governing body paid the price for a disappointing Rugby World Cup performance.
Telefe steps in for Argentina national team rights after Milei’s state clampdown
Televisión Federal (Telefe), the Argentinian television station owned by Paramount Global, has acquired rights to matches of the men's national football team after the country's radical leader, Javier Milei, put an end to the use of public funds.
NFL considering expanding season to 18 games, international games up to 16
The National Football League's commissioner Roger Goodell has said the league could expand to 18 regular-season games and could increase international fixtures to as many as 16
American Express swipes F1 Academy inventory
The sponsorship inventory secured by American Express for the all-female racing series F1 Academy builds upon the financial services company's wider sponsorship of Formula 1 as the official payments partner in the Americas.
EXCLUSIVE: AIM Sport lands Euro 2024 virtual advertising contract
AIM Sport has secured the contract to deliver virtual advertising services and pitch-side LED boards for the upcoming Euro 2024 tournament in Germany, enabling Uefa to provide additional exposure to both global and national sponsors of the event.
Media rights centralisation tops in-tray of new FC Porto president
FC Porto has elected a new president for the first time in more than 40 years as one of Portugal's Big Three clubs prepares to play a crucial role in the commercial overhaul of the Primeira Liga this decade.
DAZN threatens legal steps in escalation of Bundesliga rights dispute
The row between the DFL and its incumbent broadcaster DAZN has escalated after the latter vowed to take legal action over the Bundesliga domestic tender, prompting a fiery response from the league.
NFL on Peacock boosts platform’s revenue by 54 per cent
The National Football League on Peacock, NBCUniversal's streaming service, has helped revenue for the service grow 54 per cent to $1.1bn (€1.03bn) in the first quarter of 2024 compared to the same period in the previous year.
Unilever eyes US prize with Copa América sponsorship
UK consumer products group Unilever has become a first-time sponsor of the Conmebol Copa América, hosted this year in the US, as it gears up for a potential hat-trick of major football events in North America – its biggest market.
Premier League chief slams Infantino’s Fifa for unilateral decision-making
Premier League chief executive Richard Masters has hit out at Fifa for refusing to engage in talks with football stakeholders worldwide over the expansion of the international calendar.
French Ligue 1 clubs enjoy record €3bn revenue, boosted by CVC investment
Private equity investment in French football has had the benefit of boosting revenues to record sums, but losses remain a concern despite narrowing year-on-year.
Mediaset negotiates another free-to-air rights deal for Spanish GP
Mediaset España has again secured free-to-air rights to Formula 1’s Spanish Grand Prix in a deal negotiated with media group and subscription broadcaster DAZN.
CVC outperforms expectations on first day of trading
The IPO of the sports-focused private equity firm is the best debut of a $1bn-plus offering on a European exchange in more than three years.
Canadian breakthrough for Amazon in NHL deal with Rogers
The NHL has its first streaming only deal in Canada after Amazon reached a two-year rights deal with Rogers Communications to air Monday night games.