News

Football
Media

Spring Media, the Scandinavian agency on the verge of being bought by Two Circles, has strengthened its portfolio with an international rights distribution deal for the Danish Superliga.
Triathlon
Sponsorship & Marketing

Sports marketing agency Two Circles has been selected to manage sponsorship sales for the new T100 Triathlon World Tour in an extension of its relationship with the Professional Triathletes Organisation…
Football
Governance

A “strengthened” football governance bill will be introduced to Parliament today (Thursday) giving a regulator “new powers” to oversee the distribution of finances across English football and increasing the pos…
Baseball
Media

DAZN has announced a long-term deal with the World Baseball Softball Confederation (WBSC) to become the global distributor of its content for the next eight years
Multiple Sports
Media

New World TV (NWTV) has secured a €245m ($264m) loan agreement with Afreximbank, the African Export–Import Bank, in a move that the Togo-based broadcaster believes will facilitate smoother payments to rights-holders.
Basketball
Media

The Women’s National Basketball Association achieved record peak and average ratings with its five-game Finals this month.
Football
Finance & Law

The Confederation of African Football's decision to tear up its global commercial agreement with the Lagardère Sports agency in 2019 cost the organisation $50m (€46.4m), the governing body has revealed.
Motorsport
Sponsorship & Marketing

American Express has added a host of experiential rights to its Formula 1 sponsorship after finalising its upgrade from a regional deal to a multi-year global agreement.
Multi-sport
Events

The Commonwealth Games Federation (CGF) has targeted a 15-sport programme for the centenary edition of the Games in 2030 and beyond after Glasgow opted for a heavily reduced line-up given the short preparation time.
Football
Sponsorship & Marketing

Sportfive brokers deal with hotel search platform Trivago, adding yet another German brand to former Liverpool manager's sponsorship portfolio.
Football
Media

TV4 Media, the Telia-owned broadcasting company, is to become the exclusive rights-holder of Sweden's top two football divisions from 2026, ousting Warner Bros. Discovery in the process.
Multiple Sports
Media

Amid a turbulent time for sports television bundles in the United States, streaming platform Fubo announced today (Tuesday) that it is launching standalone subscription services
Basketball
Sponsorship & Marketing

Nike has renewed its comprehensive marketing partnership with the National Basketball Association in a deal reportedly worth significantly more than the previous sponsorship and licensing deal with the…
Skiing
Media

The International Ski and Snowboard Federation (FIS) has won over one of its strongest critics in its battle to centralise media rights, striking an agreement with Svenska Skidförbundet (SFF), the Swedish …
Table Tennis
Events

Taking place from July 3-13, the US Smash represents the first WTT Series event to be held in the United States
Multiple Sports
Media

Cost-cutting measures and price increases are paying dividends at Viaplay, after the Nordic media group recorded a small operating profit for the third quarter of 2024
Rowing
Sponsorship & Marketing

Luxury fashion brand Chanel has made its first foray into sport sponsorship by becoming title sponsor of The Boat Race
Football
Sports Betting

Infront Bettor is selling betting video rights to the top two tiers of Dutch football after striking a deal for the Eerste Divisie to add to its acquisition of rights to the top-tier Eredivisie