Opinion
Flo Lloyd-Hughes | Women’s sport needs to be cautious of fairy godmother magic
Football writer and broadcaster Flo Lloyd-Hughes challenges the narrative around women's sport's boom and its bid to be commercially sustainable.
Dominic Lytwyn | China’s most impactful sporting events of 2023
Dominic Lytwyn, senior business director at Mailman, takes a retrospective look at a year in which sports events returned to China after years spent dormant due to the pandemic.
Lucy Basden-Smith | Women’s rugby needs a thriving club game – and brands to back it
Lucy Basden-Smith, managing partner at Havas Play UK, explores what women's rugby union needs to take a much-needed step forward.
Gavin Hadley | Despite setbacks, optimism remains for F1’s future in APAC
Gavin Hadley, vice president at 160over90, looks at APAC's continuing role as part of Formula 1's global tapestry, despite growing competition from US and the Middle East.
Dean Drury | In a world without cookies, first-party data reigns supreme
Dean Drury, head of product and innovation (digital and data) at CSM, on why the decline of third-party cookies won't be the death of data collection.
Denis Green | MMA is taking a seat at China’s top sporting table
Denis Green, head of communications at Mailman Group, charts MMA's long road to success in China and the sport's next steps for growth.
Denis Green | Tennis eyes a return to golden years in China
Denis Green, head of communications at Mailman Group, sees a bright future for tennis in China as the country welcomes back ATP and WTA tournaments.
Jamie Watts | Has the Six Nations turned up late to the Netflix party?
Jamie Watts, media research manager at Publicis Sport & Entertainment, looks at worrying viewing figures for the Six Nations and examines how the rugby championship is trying to address a decline in younger audiences.
What’s behind the meteoric rise of chief content officers in sport?
Simon Cummins and Julie McKeen from executive search and recruitment firm Odgers Berndtson discuss one of the most in-demand senior leadership roles in sport
Nicholas Palmer | Poulter was right. Golf picked a hell of a time to let the cameras in
With Netflix’s hotly anticipated ‘Full Swing’ documentary out this week, Nicholas Palmer, a business manager at Right Formula, argues that 2023 marks a watershed year for the sport.
Tammy Parlour | Commercial viability now key for women’s sport to build on increased visibility
Tammy Parlour, CEO of the Women's Sport Trust, reflects on the findings of the trust's latest report into the visibility of women's sport and believes there are plenty of reasons to be positive about the sector
Denis Green | High hopes for the return of sport to China in 2023
Denis Green, head of communications at Mailman (an Endeavor company) says demand for live sport in China has never been higher and looks forward to events surging back in the second half of 2023.
Tom Wild | F1 risks turning off fans in race for bumper hosting deals
Tom Wild, strategy director for Publicis Sport & Entertainment, argues that Formula 1 risks alienating its core fans if it carries through with a threat to withdraw historic races and replace them with more lucrative hosting agreements
Matt Vandrau | Six predictions for the sports industry in 2023
Matt Vandrau, group CEO of CSM Sport & Entertainment, reflects on some of the pertinent lessons from 2022 and makes six predictions about 2023
Andy Dolich | MLB expansion to Mexico City would be significant business-building decision
Former NFL, MLB, NBA, and NHL senior executive Andy Dolich explores the notion of Major League Baseball placing an expansion team in the Mexican capital
Matthew Mower | Is Anthony Joshua still a knockout when it comes to brand partnerships?
The British heavyweight is on the comeback trail and Matthew Mower of Publicis Sport & Entertainment believes brands should consider him a risk worth taking
Victoria Monk | The future is bright for women’s rugby
After an epic World Cup final ended in a triumph on home soil for the Black Ferns, Victoria Monk, communications director, CSM Sport & Entertainment, explores why women’s rugby is ready for a period of sustained growth
Andy Dolich | The new alphabet of sports
Former NFL, MLB, NBA, and NHL senior executive Andy Dolich explores the bevy of important new acronyms entering the sports industry