Inside Track

Terrence Burns, executive vice-president, global sports at Engine Shop, discusses Olympic ideals and the possibility of the Middle-East hosting an edition of the Games
Governance

Simon Chadwick, director of Eurasian Sport at emlyon Business School France/China, outlines the pressures being felt in the sports industry as political tensions ratchet up between China, the West and others.
Technology

David Rose, futurist at global innovation design firm EPAM Continuum, and a prominent lecturer, author, and expert on digital product innovation, explores the important role that artificial intelligence will play in the future of coaching in sports.
Governance

Omar Khan, managing director EMEA, Leverage Marketing Advisors, calls for fewer reviews and more action in addressing BAME representation on the boards of UK sports bodies.

Paul Bush, director of events at VisitScotland, discusses post-pandemic events in women's sport and why we have a lot to look forward to in spite of the recent setbacks caused by Covid-19

Scott Rosner, Professor of Professional Practice; Academic Director, M.S. in Sports Management Program, School of Professional Studies, Columbia University, details the turbulence at the university this past spring due to Covid-19 and how it is adapting for this fall
Football

Publicis Sport & Entertainment’s Anthony Goddard, head of media research, and Gareth Smith, media research manager, explain why the post-lockdown period has seen unprecedented and consistently high audiences for Sky Sports in the UK

SportBusiness' US editor looks at how the National Basketball Association, Major League Soccer, and Women’s National Basketball Association have managed Covid-19 testing, and the positive example they have set.

Matthew Entwistle, group managing director at data-driven sports marketing agency Two Circles, explains why Covid-19’s increased pressure on pay-TV will accelerate the hybrid media rights model

Amid the Covid-19 gloom, the APOS Virtual Series last month delivered some glimmers of hope for future growth in the Asia-Pacific media business.
Events

Terence Burns remembers how a game of table tennis thawed relations between the US and China and shows how the Olympic Games can provide an antidote to an increasingly polarized world.
Rugby Union
Sponsorship & Marketing

James Thompson, senior account manager at Cake, looks at creative ways rugby union's sponsors can activate and leverage their partnerships as the sport prepares to return behind closed doors.
Stadia

Spectators could soon be allowed back into UK sports stadiums if a series of pilot events pass by successfully. But Ben Cronin says social distancing requirements could be easier to maintain in some sports venues than others.
Football
Sponsorship & Marketing

Phil Carling, head of football at the Octagon agency, explains why the brand positioning of Premier League winners Liverpool as a club where ‘This Means More’ is key to unlocking its commercial potential
American Football
Finance & Law

A trio from Foley & Lardner LLP look at the complex trademark issues surrounding the pending name change for the Washington Football Team.
Football
Finance & Law

In light of the recent developments concerning CAS's decision to overturn Uefa’s two-year Champions League ban on Manchester City, Doug Harmer, partner at Oakwell Sports Advisory, discusses the role of Uefa and navigating the fiscal challenges of a post-lockdown world

Former NFL, MLB, NBA, and NHL senior executive Andy Dolich explores the complex ramifications surrounding the pending name and logo change for the Washington Redskins.

With the NBA season set to resume this month, Yao Williams, head of international business at Athletes First Partners, argues that NBA stars – and other athletes – have never had a greater opportunity to build meaningful relationships with brands.