Inside Track

Multi-sport
Sponsorship & Marketing

Mohit Lalvani, founder and CEO of 1 Play Sports, the Singapore-based sports streaming services provider, identifies a potentially valuable avenue for sponsorship during the pandemic, that may resonate with the public and governments

At a time when much of the world is reflecting on attitudes towards race and equality, Tony Simpson, partner and head of sport at board advisory firm Savannah, puts sport under the microscope and says attitudes and practices must change for human, social and business reasons

Tim Smith, founder and lead consultant at EventID, discusses how the social value of sport is likely to increase in importance following the Covid-19 crisis
Fan Engagement

The arrival of Covid-19 has hit the events industry hard, but sports are poised to make a big comeback – with or without fans physically present.

Roger Duthie, sponsorship consultant, believes it's about time for sports to give something back to the sponsors
Finance & Law

Nic Couchman, head of sport at Charles Russell Speechlys, considers the role that private equity might play in the building of ‘Sport 2.0’
Basketball

James Fenn, content and publishing strategist at Hill + Knowlton Strategies, explains how the "The Last Dance" broke all the rules to become a streaming sensation.
Sponsorship & Marketing

James Venn, business director, Publicis Sport & Entertainment, urges Olympic sponsors to stay active and committed to their partnerships in the absence of this year's mega-event.

Jason Steele, head of CSM Engage, CSM Sport & Entertainment, looks at the options rights-holders should consider when re-emerging in the wake of the Covid-19 pandemic

James Dobbs, managing director of SNTV, a joint venture between IMG and the Associated Press, looks at the different ways organisations need to adapt to users' needs when producing content during the Covid-19 pandemic

Gregg Oldfield, chief executive at Engage Digital Partners, explains why now is the time to spot the gaps in your IP, and why not all agencies in the sports business sector will survive these unprecedented times

Janine Mostyn, founder and director at Huckleberry Sport, discusses what businesses need to consider post-Covid-19, to get the right balance and skill sets in their teams when they are able to return to work

There was a distinctively Australian headline in the Sydney Morning Herald’s sports business coverage recently: “Peter V’Landys is becoming as pleasant as a nasal swab for AFL”. The

In a deeply insightful essay in The Atlantic, veteran rock star and Foo Fighters frontman Dave Grohl discusses the uncertain future of live music in the face of the ongoing Covid-19 pandemic, and his hunger…

SportBusiness Group editorial director on sport’s efforts to establish a new normal and the role of the new SportBusiness finance and Law Portal
Finance & Law

Chris Russo, chief executive of Fifth Generation Sports LLC, looks at the US market for sports-related M&A deals and their future prospects amid the Covid-19 pandemic

Luke Organ, Right Formula’s managing director of commercial, explains how Covid-19 has focused minds on digital engagements to achieve business objectives. 
Cricket

Following the delay of the launch of The Hundred until 2021, global sports marketing consultant and EMEA chief executive for the Leverage agency, Omar Khan suggests external investment may benefit the competition comercially.