Inside Track

SportBusiness' Kevin Roberts reflects on the latest developments in sport due to the spread of the coronavirus, and where our priorities should lie.

Casey Harwood, commercial director at digital engagement agency Engage Digital Partners, looks at how brands are adapting their communications strategies to harness influencers as assets and make them more relatable to audiences.

Greg Curchod, director at BCW Sports Practice, shares two of his recent experiences in his hometown Lausanne, where the power of the Olympic rings proves to be very much alive.

Aidan O’Connor, associate vice-president at integrated communications and marketing firm, Prosek Partners, continues his examination of issues impacting investors’ relationship with sports.

Aidan O’Connor, associate vice-president at integrated communications and marketing firm, Prosek Partners, looks at why sports organisations looking for investment need to shape up to the new rules.

Veteran golf writer M. James Ward says the arrival of the Premier Golf League brings far more questions than answers to golf and the sports industry at large

Professor Simon Chadwick, director of Eurasian Sport at emlyon Business School in Paris, explains why American private equity investor Silver Lake's $500m investment in City Football Group is a safe bet.

With the coronavirus outbreak influencing resulting in the postponement or cancellation of more and more sporting events, former NFL, MLB, NBA, and NHL senior executive Andy Dolich looks at other potential issues that could affect various sporting competitions.

Dan Parr, commercial director at InSport Education, talks about the Premier League's proposed OTT service 'Premflix', and the financial impact it could have on the league.

Genius Sports’ Streaming & OTT director, Anton Brams, on why automated production technology means live streaming is no longer the preserve of the world’s largest sports

Kelvin Tan talks about the emergence of the coronavirus and suggests what different sports organisations can do to show solidarity.

Rick Burton, David B. Falk Professor of Sport Management at Syracuse University and former commissioner of Australia’s National Basketball League, outlines that while we have historically acknowledged the need for inclusivity in sport, the road toward complete equality is still too long.

Jon Tibbs, chairman of JTA, on the PR challenge of managing sensitive and valued relationships with Chinese authorities during the coronavirus crisis.

Helen Soulsby, managing partner for SRI, APAC outlines the importance of integrity to sport businesses.

With Financial Fair Play rules favouring the wealthier sports clubs, SportBusiness' Kevin Roberts asks whether there is any alternative that might strike a balance and allow smaller clubs to thrive.

In the aftermath of Super Bowl LIV, SportBusiness' US editor, Eric Fisher, reflects on the latest NFL season and looks at the challenges ahead.

Scott Branch, business director at CSM, examines the Premier League’s continuing VAR woes, in the context of football’s general resistance to change.

Phil Stephan, director at sports marketing agency Two Circles, dispels some myths about the hottest sponsorship topic of the year.