Inside Track
Kevin Roberts | Sport is not a matter of life and death
SportBusiness' Kevin Roberts reflects on the latest developments in sport due to the spread of the coronavirus, and where our priorities should lie.
Casey Harwood | Why the age of the influencer bodes well for sports stars
Casey Harwood, commercial director at digital engagement agency Engage Digital Partners, looks at how brands are adapting their communications strategies to harness influencers as assets and make them more relatable to audiences.
Greg Curchod | The power of the rings lives on
Greg Curchod, director at BCW Sports Practice, shares two of his recent experiences in his hometown Lausanne, where the power of the Olympic rings proves to be very much alive.
Aidan O’Connor | Environmental social and corporate governance in the sports economy, part two
Aidan O’Connor, associate vice-president at integrated communications and marketing firm, Prosek Partners, continues his examination of issues impacting investors’ relationship with sports.
Aidan O’Connor | Environmental social and corporate governance in the sports economy, part one
Aidan O’Connor, associate vice-president at integrated communications and marketing firm, Prosek Partners, looks at why sports organisations looking for investment need to shape up to the new rules.
M. James Ward | Is lift-off likely for the Premier Golf League?
Veteran golf writer M. James Ward says the arrival of the Premier Golf League brings far more questions than answers to golf and the sports industry at large
Simon Chadwick | Silver Lake’s stake in City Football Group is no mindless gamble
Professor Simon Chadwick, director of Eurasian Sport at emlyon Business School in Paris, explains why American private equity investor Silver Lake's $500m investment in City Football Group is a safe bet.
Andy Dolich | Current health crisis just one of many vulnerabilities for sports industry
With the coronavirus outbreak influencing resulting in the postponement or cancellation of more and more sporting events, former NFL, MLB, NBA, and NHL senior executive Andy Dolich looks at other potential issues that could affect various sporting competitions.
Dan Parr | Why Premflix could offer an alternative financial future for the Premier League
Dan Parr, commercial director at InSport Education, talks about the Premier League's proposed OTT service 'Premflix', and the financial impact it could have on the league.
Anton Brams | Streaming for all levels of sport
Genius Sports’ Streaming & OTT director, Anton Brams, on why automated production technology means live streaming is no longer the preserve of the world’s largest sports
Kelvin Tan | Sport can use coronavirus outbreak to show it really cares about China
Kelvin Tan talks about the emergence of the coronavirus and suggests what different sports organisations can do to show solidarity.
Rick Burton | Inclusion in sport? Yes, but often not immediately or for all
Rick Burton, David B. Falk Professor of Sport Management at Syracuse University and former commissioner of Australia’s National Basketball League, outlines that while we have historically acknowledged the need for inclusivity in sport, the road toward complete equality is still too long.
Jon Tibbs | Coronavirus has created a PR quagmire
Jon Tibbs, chairman of JTA, on the PR challenge of managing sensitive and valued relationships with Chinese authorities during the coronavirus crisis.
Helen Soulsby | Sport businesses need to focus on ethical guidelines or risk damage to the bottom line
Helen Soulsby, managing partner for SRI, APAC outlines the importance of integrity to sport businesses.
Kevin Roberts | FFP: A fair and appropriate way of controlling club finances?
With Financial Fair Play rules favouring the wealthier sports clubs, SportBusiness' Kevin Roberts asks whether there is any alternative that might strike a balance and allow smaller clubs to thrive.
Eric Fisher | NFL begins a new decade with the wind at its back
In the aftermath of Super Bowl LIV, SportBusiness' US editor, Eric Fisher, reflects on the latest NFL season and looks at the challenges ahead.
Scott Branch | Does football have a technology problem or does technology have a football problem?
Scott Branch, business director at CSM, examines the Premier League’s continuing VAR woes, in the context of football’s general resistance to change.
Phil Stephan | Digital delivering for brands
Phil Stephan, director at sports marketing agency Two Circles, dispels some myths about the hottest sponsorship topic of the year.