Inside Track

JJ Shaw, associate at law firm Lewis Silkin, discusses how, on the back of social media, the players really can be bigger than the club.

Lars Haue-Pedersen, Managing Director of BCW Sports Practice, wonders whether it is time to rethink World Championships for individual sports.
Football
Sponsorship & Marketing

Dan Haddad, head of commercial strategy at Octagon UK, looks at the potential upside for Liverpool in opting to switch kit supplier rights from New Balance to Nike.

It is the Olympic year 2020, and as Tokyo rushes to get ready for the greatest show on earth in just a few months’ time, I am reminded of the Tokyo 2020 Olympic bid (disclaimer: I worked for Madrid 2020) a…

Mark Cornish explains how investment, technology and societal demands are creating new sponsorship opportunities in grassroots sport.

Scott Rosner, academic director of the MS in Sports Management, Columbia University, questions how we should address the staging of numerous sporting events in Saudi Arabia, in light of the kingdom's questionable human rights record.

Matt Vandrau, group chief executive of CSM, reflects on 2019, a year where we witnessed once again the capacity of sport to influence cultural change
Business

Four Inside Track contributors from around the world reflect on what they saw as the key industry developments of 2019 .
Attendance

The success of UK sports rights owners to get more people watching live sport than ever should be an inspiration to the world, says Gareth Balch, chief executive of data-driven sports marketing agency Two Circles.

Success and longevity are never guaranteed in sport, says Michael Bapis, managing director at Rockefeller Capital Management, who explains that players from MLB team the Washington Nationals need to take the windfall they have received from winning the World Series as an opportunity to invest in their futures.

Former NFL, MLB, NBA, and NHL senior executive Andy Dolich discusses why taking fans behind the curtain will open up new revenue streams.

Rick Burton, the David B. Falk Professor of Sport Management at Syracuse University and former Commissioner of Australia’s National Basketball League, looks ahead at upcoming industry trends

Jon Tibbs, chairman of JTA, explains why allowing and empowering Olympic athletes to tell their own stories across digital media will help ensure the future of the Games.

Stacey Knight, CSM Live’s commercial and marketing director, considers the role that 5G can play in enticing new fans from the sofa to the stadium seat.

Richard Gillis, author of the new SportBusiness report, Understanding the Sports Data Challenge, explains why the gap between pure sports marketers and those with data expertise is the biggest constraint on growth in the sector.

On December 29, 2019, many of the world football’s leading players, coaches, agents, administrators and referees will gather in Dubai for the Globe Soccer Awards.

Michael Bapis, managing director of Vios-Rockefeller Sports & Entertainment, on the gender pay gap in sports and the need for female athletes to build their personal brands to maximise their earning potential.
Events

Kelvin Tan, SportBusiness' Asia editor, on why the SEA Games remain as relevant as ever.