Inside Track

Nic Couchman, head of sport at Charles Russell Speechlys, explains why May 2020 could be a watershed month in Olympic marketing.

Ben Cronin, SportBusiness Europe editor, takes a closer look at the IOC's recent acquisition of global accommodation marketplace, Airbnb. as one of its TOP sponsors.

Kevin Roberts

Sally Hancock, managing partner at Y Sport, outlines how sports organisations need to think about public perceptions of brands when choosing them as sponsors.

David Sim, group broadcast & strategy director at CSM Sport & Entertainment, explains why we have a lot to look forward to in the inaugural year of cricket's brand-new tournament.

The festive season is nearly here. Your present could be the monetising of the long tail of content for sport. Technology means that finally this could be delivered – but will turkeys vote for Christmas?

Kevin Roberts from Istanbul, reflects on efforts to raise levels of professionalism in the Turkish sports business.

Scott Rosner, Professor of Professional Practice; Academic Director, M.S. in Sports Management Program, School of Professional Studies, Columbia University, argues that campus deterrents are needed to prevent irregular NCAA betting.

Ivan Codina, managing director, SEA, Japan, Korea and Australia at LaLiga, discusses the unheralded success of youth in sports, the impact of brands on these youth athletes' journeys, and what brands looking to start their association with sports should look out for.

Jon Tibbs OBE is chairman and founder of Jon Tibbs Associates. He is one of the leading communications experts in the Olympic Movement, whose winning clients include Sochi 2014 and LA 2028 among others. Here he argues that early interest in hosting the 2032 Games from a number of major cities in regions around the world suggests a bright future for the Olympics...

Trevor Watkins, global head of sport at international law firm Pinsent Masons, runs the rule over Saracens’ massive fine and points deduction for salary cap infringements and suggests relegation may be been even more effective.

Steve Byrd, head of global strategic partnerships at Sportradar, looks at whether broadcasters might be set to benefit from the decision to legalize betting in the US.

Kelvin Tan, SportBusiness' Asia editor, looks at how fans' veneration of their idols can shape sports sponsorship.

Luke Wilson, head of partnerships at Pitch Marketing Group, discusses the next steps that the Rugby Football Union should take in light of England's recent exploits at the Rugby World Cup in Japan.

Rob Tilliss, managing member and chief executive at Inner Circle Sports, discusses finance in sport and where it may be heading.

Athlete activism has continued to chip away at the edifice of centralised marketing in recent weeks as the United States Olympic and Paralympic Committee (USOPC) and the British Olympic Association became…