Inside Track
Guy Horne | Opportunities are rich in Chinese winter sports with one year to go until Beijing 2022
Guy Horne, founder of specialist consultancy H&A Media and his colleague and former Olympian Ana Jelusic examine China’s readiness to host the 2022 Winter Olympics and look at the commercial opportunities in the country’s emerging winter sports market
Chris Russo | Sports SPACs: Five Key Questions for 2021
Chris Russo, chief executive of boutique consulting firm Fifth Generation Sports and co-host of the SportBusiness Finance Weekly podcast, explores the ongoing meteoric growth of special purpose acquisition companies.
Jon Tibbs | Should athletes jump the queue for Covid-19 vaccines?
Jon Tibbs, chairman and founder of communications agency JTA, says National Olympic Committees and International Federations are receiving ‘mixed messages’ about whether athletes should be prioritised for Covid-19 vaccines
Murray Barnett | Trends and predictions for 2021
Murray Barnett, founder of 26West Sport consultancy, and formerly of F1 and World Rugby, delivers his predictions and likely trends for (the rest of) 2021.
Simon Cummins | How sports businesses can improve diversity at a senior leadership level
Simon Cummins, partner and head of the Global Sports, Gaming & Media Practice at executive search and talent consulting firm Odgers Berndtson, outlines five steps sports businesses can take to improve diversity in their senior ranks
Li Qing | Michael Jordan win signals improving IP protection in China
Li Qing, partner at law firm JunHe LLP, analyses the recent Chinese court ruling on the intellectual property case involving US basketball legend Michael Jordan and Chinese sportswear firm Qiaodan Sports and considers the implications of the ruling for other brand owners looking to develop their businesses in China.
Jason Siegel | 48-team Fifa World Cup raises the stakes for 2026 host cities
Jason Siegel, president and chief executive of Greater Orlando Sports Commission, argues that the city’s experience in staging closed-door NBA and MLS games puts it in a strong position to host matches at the 2026 Fifa World Cup
James Fenn | NFL and Fifa show creative bravery in times of crisis
James Fenn, Strategist at Hill + Knowlton Strategies, explains what the NFL, Fifa and Marvel can show us about the ambition sport needs to come back better than ever.
Miles Jacobson I Who are the winners and losers of Brexit’s impact on football?
Miles Jacobson, the man behind the Football Manager simulation, explains some of the likely effects of Brexit on the game and the transfer market in both the UK and Europe
Frederick “Freddy” Starr | Achieving peak brain performance for athletes
Neuroscientist Frederick "Freddy" Starr explores how remote neurofeedback will transform competition for top athletes, redefine how training happens, and create new business opportunities for numerous entities in the athlete performance ecosystem
Simon Chadwick | Gulf détente opens door for sports collaboration
Sport was caught in the crossfire of the four-year feud between Qatar and Saudi Arabia that ended with an agreement between the Middle Eastern rivals this month. The peace deal raises intriguing prospects for cooperation and joint projects.
Roger Duthie | The West can learn from Dubai’s Covid example
Roger Duthie, independent senior advisor at Leverage Marketing Advisors and former head of global sponsorship at Emirates, details how he thinks Dubai has set a good example in its management of the Covid-19 and the return of sport during the pandemic
Terrence Burns | Rethinking the global event narrative
Olympic and global sports marketing veteran Terrence Burns explains his role in Doha's successful bid for the 2030 Asian Games and predicts the impact of the Covid pandemic on city bidding strategies
Jason Mezrahi | Keeping a fantasy sports business going during a pandemic
Jason Mezrahi, founder of daily fantasy sports and betting information company Win Daily Inc., explains how his company responded the Covid-19 pandemic by increasing payroll and marketing budgets and freezing membership payments
Simon Cummins | What CEOs need to know before joining a PE-backed sports business
Simon Cummins, partner and head of the global sports, gaming and media practice at executive search and talent consulting firm Odgers Berndtson, discusses some of the tensions involved in working with private equity investors
Nicole Marschean | Crucial ticket learnings for MLB’s 2021 season
Foley & Lardner LLP's Nicole Marschean explores the legal hurdles MLB teams must look at surrounding their ticketing strategies in preparation for the 2021 season
Kevin McCullagh | The stories that defined a year
I arrived in Singapore in September 2019 to help establish SportBusiness’s new Asia-Pacific editorial operation.
Eric Fisher | Things could get worse before they get better in 2021
SportBusiness US Editor Eric Fisher on trying to fill empty seats, both here and across the industry