Opinion

Football
Sponsorship & Marketing

Murray Barnett, former chief commercial officer for World Rugby and head of partnerships for Formula 1, explains why women’s football is sure to recover the commercial momentum lost as a result of the Covid-19 pandemic.
Football

Premier League chief executive Richard Masters is being assailed on multiple fronts as the UK government threatens a systematic review of football governance and clubs plot European competition reform.
Media

There is evidence that the sun is setting on a Western-dominated era for the sports industry in Asia, and that the coming years will be much more locally-driven, SportBusiness Asia senior analyst Kevin McCullagh says.
Media

SportBusiness US Editor Eric Fisher explores how the American media and entertainment giant is at the fulcrum of large-scale change across the sports industry
Other

Simon Chadwick, director of the Centre for the Eurasian Sport Industry at the EM Lyon Business School, explores the role sport could play in the normalisation of relations between Israel and the Arab Gulf nations.
Multi-sport
Sponsorship & Marketing

Amid the drama that followed the US Presidential elections, the Nike brand was present at the iconic moment when Kamala Harris told the President-Elect: “We did it, Joe.” SportBusiness' Matthew Glendinning explains why Nike’s moment of marketing gold owed as much to judgement as it did to luck.
Basketball

Scott Rochelle, president of the National Basketball Retired Players Association, discusses efforts to restructure the alumni group and embrace a more digitally-oriented future.

After rugby union's Leicester Tigers recently agreed a new naming-rights deal for their stadium, Joe Laing, business director at CSM Sport & Entertainment, considers why rugby must embrace modernity if it is to remain relevant.
Media

Ingrid Silver, partner in the global entertainment and media industry group of international legal firm Reed Smith, predicts the sports that could command a commercial premium following the Covid-19 pandemic.
Esports
Education

Dr. Michele Bates King, lecturer in speech and director of esports at William & Mary, discusses the growth of collegiate esports both at the Virginia-based institution and elsewhere

Thayer Lavielle, executive vice-president at The Collective Wasserman, explains why the world of sport needs to wake up to the new power players: Gen Z and Millennial women
Education

Columbia University's Scott Rosner and Joe Favorito use the wildly popular theatre musical "Hamilton" as inspiration to describe their unique experiences during the 2020 fall semester.
Football
Media

Martyn Turze, consumer research account director at Publicis Sport & Entertainment, highlights 11 key points from the agency's internal discussions on pay-per-view Premier League matches conducted via the team’s Whatsapp group.

Dr. Lingling Liu talks about this year's appointment of Michael Ma Xiaofei as the chief executive of NBA China, and how he already has a relationship with the NBA through his father

SportBusiness is today launching its Technology & Innovation Portal, publishing content about technology's real-world impact on the business of sport, and about how it creates opportunity and powers better business.

Mark Beal, assistant professor of public relations in the Rutgers University School of Communication and Information in New Jersey and author of two books on Generation Z, shares why sports business executives must engage with that group of young people now
Media

SportBusiness' Kevin McCullagh looks at the shifts in consumer behaviours and the value of sport as a media product
Technology

Closed-door sport has prompted an upsurge in virtual advertising but a new report cautions against using the technology indiscriminately.