Opinion

Roger Duthie, independent senior advisor at Leverage Marketing Advisors and former head of global sponsorship at Emirates, describes how sponsorship exposure has been strong during sport's return and why it's time for a focus to be placed on the safe return of fans to stadiums

Leena Singarajah, executive vice-president at sports strategy consultancy StratGy, says the pandemic is a good opportunity to consider whether athletes, national federations, and others lower down the sports industry food chain are getting a fair share of revenues

Dr Kevin Tallec Marston, academic coordinator, research fellow and academic project manager for the Fifa Master at the International Centre for Sport Studies (CIES), discusses the challenges and potential opportunities that are facing the sport management education sector, and academia more widely, as the world recovers from the Coronavirus pandemic of 2020.

Joe Favorito has over 35 years of strategic communications, marketing, business development and public relations expertise in sports, and teaches a course on these subjects and more at Columbia University. The third edition of his book, Sports Publicity: A Practical Approach, was published earlier this year.

Scott Rosner, academic director and professor of professional practice on the Sport Management programme at Columbia University, discusses how an emphasis on inclusion has helped the school guide its students…

Former NFL, MLB, NBA, and NHL senior executive Andy Dolich explores how the current athlete-led protests in the United States for racial justice spotlight the need for collective focus and vision

Alan Pace, managing partner at sports investment firm ALK Capital and former chief executive of Real Salt Lake, explains why disruptive technology is making the current transfer window the most digitally-connected ever.

Terrence Burns, executive vice-president, global sports at Engine Shop, discusses Olympic ideals and the possibility of the Middle-East hosting an edition of the Games

Simon Chadwick, director of Eurasian Sport at emlyon Business School France/China, outlines the pressures being felt in the sports industry as political tensions ratchet up between China, the West and others.

David Rose, futurist at global innovation design firm EPAM Continuum, and a prominent lecturer, author, and expert on digital product innovation, explores the important role that artificial intelligence will play in the future of coaching in sports.

Omar Khan, managing director EMEA, Leverage Marketing Advisors, calls for fewer reviews and more action in addressing BAME representation on the boards of UK sports bodies.

Paul Bush, director of events at VisitScotland, discusses post-pandemic events in women's sport and why we have a lot to look forward to in spite of the recent setbacks caused by Covid-19

Scott Rosner, Professor of Professional Practice; Academic Director, M.S. in Sports Management Program, School of Professional Studies, Columbia University, details the turbulence at the university this past spring due to Covid-19 and how it is adapting for this fall

Publicis Sport & Entertainment’s Anthony Goddard, head of media research, and Gareth Smith, media research manager, explain why the post-lockdown period has seen unprecedented and consistently high audiences for Sky Sports in the UK

SportBusiness' US editor looks at how the National Basketball Association, Major League Soccer, and Women’s National Basketball Association have managed Covid-19 testing, and the positive example they have set.

Matthew Entwistle, group managing director at data-driven sports marketing agency Two Circles, explains why Covid-19’s increased pressure on pay-TV will accelerate the hybrid media rights model

Amid the Covid-19 gloom, the APOS Virtual Series last month delivered some glimmers of hope for future growth in the Asia-Pacific media business.

Terence Burns remembers how a game of table tennis thawed relations between the US and China and shows how the Olympic Games can provide an antidote to an increasingly polarized world.