Opinion
Roger Duthie | Sports are ready for post-Covid fan support
Roger Duthie, independent senior advisor at Leverage Marketing Advisors and former head of global sponsorship at Emirates, describes how sponsorship exposure has been strong during sport's return and why it's time for a focus to be placed on the safe return of fans to stadiums
Leena Singarajah | Don’t forget the athletes
Leena Singarajah, executive vice-president at sports strategy consultancy StratGy, says the pandemic is a good opportunity to consider whether athletes, national federations, and others lower down the sports industry food chain are getting a fair share of revenues
Kevin Tallec Marston, CIES | The sports management higher education sector facing the aftermath of Covid-19
Dr Kevin Tallec Marston, academic coordinator, research fellow and academic project manager for the Fifa Master at the International Centre for Sport Studies (CIES), discusses the challenges and potential opportunities that are facing the sport management education sector, and academia more widely, as the world recovers from the Coronavirus pandemic of 2020.
Joe Favorito | The importance of storytelling in sports marketing – and education
Joe Favorito has over 35 years of strategic communications, marketing, business development and public relations expertise in sports, and teaches a course on these subjects and more at Columbia University. The third edition of his book, Sports Publicity: A Practical Approach, was published earlier this year.
Scott Rosner, Columbia University | Commitment to diversity and inclusion offers path through difficult year
Scott Rosner, academic director and professor of professional practice on the Sport Management programme at Columbia University, discusses how an emphasis on inclusion has helped the school guide its students…
Andy Dolich | Teamwork, leadership, and trust in the New Different
Former NFL, MLB, NBA, and NHL senior executive Andy Dolich explores how the current athlete-led protests in the United States for racial justice spotlight the need for collective focus and vision
Alan Pace | Football must address its technology problem
Alan Pace, managing partner at sports investment firm ALK Capital and former chief executive of Real Salt Lake, explains why disruptive technology is making the current transfer window the most digitally-connected ever.
Terrence Burns | If the wind blows, ride it
Terrence Burns, executive vice-president, global sports at Engine Shop, discusses Olympic ideals and the possibility of the Middle-East hosting an edition of the Games
Simon Chadwick | Sport feels the strain of East-West political tensions
Simon Chadwick, director of Eurasian Sport at emlyon Business School France/China, outlines the pressures being felt in the sports industry as political tensions ratchet up between China, the West and others.
David Rose | The emerging AI shift in sports
David Rose, futurist at global innovation design firm EPAM Continuum, and a prominent lecturer, author, and expert on digital product innovation, explores the important role that artificial intelligence will play in the future of coaching in sports.
Omar Khan | More action needed to address BAME representation in UK sport
Omar Khan, managing director EMEA, Leverage Marketing Advisors, calls for fewer reviews and more action in addressing BAME representation on the boards of UK sports bodies.
Paul Bush | The return of women’s sport is crucial amid event recovery
Paul Bush, director of events at VisitScotland, discusses post-pandemic events in women's sport and why we have a lot to look forward to in spite of the recent setbacks caused by Covid-19
Scott Rosner | Redefining the educational experience amid the pandemic
Scott Rosner, Professor of Professional Practice; Academic Director, M.S. in Sports Management Program, School of Professional Studies, Columbia University, details the turbulence at the university this past spring due to Covid-19 and how it is adapting for this fall
Anthony Goddard & Gareth Smith | Sport bounces back on TV
Publicis Sport & Entertainment’s Anthony Goddard, head of media research, and Gareth Smith, media research manager, explain why the post-lockdown period has seen unprecedented and consistently high audiences for Sky Sports in the UK
Eric Fisher | Committed leadership within sports points a way through pandemic
SportBusiness' US editor looks at how the National Basketball Association, Major League Soccer, and Women’s National Basketball Association have managed Covid-19 testing, and the positive example they have set.
Matthew Entwistle | Why a pay-tv squeeze will accelerate the new sports media model
Matthew Entwistle, group managing director at data-driven sports marketing agency Two Circles, explains why Covid-19’s increased pressure on pay-TV will accelerate the hybrid media rights model
Kevin McCullagh | Foundations laid for digital media growth in Asia
Amid the Covid-19 gloom, the APOS Virtual Series last month delivered some glimmers of hope for future growth in the Asia-Pacific media business.
Terrence Burns | When a game is more than a game
Terence Burns remembers how a game of table tennis thawed relations between the US and China and shows how the Olympic Games can provide an antidote to an increasingly polarized world.