Opinion
James Thompson | How can brands activate with no rugby fans in the stands?
James Thompson, senior account manager at Cake, looks at creative ways rugby union's sponsors can activate and leverage their partnerships as the sport prepares to return behind closed doors.
Ben Cronin | Stadium variables complicate safe spectator return
Spectators could soon be allowed back into UK sports stadiums if a series of pilot events pass by successfully. But Ben Cronin says social distancing requirements could be easier to maintain in some sports venues than others.
Phil Carling | The Rise of Liverpool – From Super Club to Super Brand
Phil Carling, head of football at the Octagon agency, explains why the brand positioning of Premier League winners Liverpool as a club where ‘This Means More’ is key to unlocking its commercial potential
Robert Weisbein, Gregory Marino, and Emily Ostreich | Has a trademark Hog muddied the Washington Football Team’s name change plans?
A trio from Foley & Lardner LLP look at the complex trademark issues surrounding the pending name change for the Washington Football Team.
Doug Harmer | FFP: Strong leadership is now required by Uefa
In light of the recent developments concerning CAS's decision to overturn Uefa’s two-year Champions League ban on Manchester City, Doug Harmer, partner at Oakwell Sports Advisory, discusses the role of Uefa and navigating the fiscal challenges of a post-lockdown world
Andy Dolich | (Insert Name Here)
Former NFL, MLB, NBA, and NHL senior executive Andy Dolich explores the complex ramifications surrounding the pending name and logo change for the Washington Redskins.
Yao Williams | Athletes make their voices heard in turbulent year
With the NBA season set to resume this month, Yao Williams, head of international business at Athletes First Partners, argues that NBA stars – and other athletes – have never had a greater opportunity to build meaningful relationships with brands.
Adrian Staiti | Five reasons to be optimistic about the sports industry post-Covid-19
Adrian Staiti, APAC president of sports marketing agency Sportfive, challenges the wary outlook for the sports industry and says a 'better normal' will flourish once markets come out of the pandemic.
Simon Oliveira | Football without fans is nothing, until it becomes everything
Simon Oliveira, founder and managing director of KIN Partners, discusses how Covid-19 has forced a radical rethink in the relationship between clubs, leagues, broadcasters, players and fans
Matthew Glendinning | Reports of FFP’s demise after City ruling are exaggerated
Matthew Glendinning, editor of SportBusiness Sponsorship, believes Uefa’s Financial Fair Play rules will survive even after the Court of Arbitration for sport overturned the governing body's competition ban on Manchester City.
Michael Bapis | Changing the game – the Covid-19 impact on industry expectations
Michael Bapis, managing director with Vios Advisors at Rockefeller Capital Management, explores how the ongoing Covid-19 pandemic has fundamentally changed expectations across the sports industry, but also what has remained intact
Lee Choong Khay | After Covid-19, the sports media rights model must change
Lee Choong Khay, head of sport at Malaysian pay-television broadcaster Astro, implores rights-holders and broadcasters to take the opportunity of the Covid-19 interruption to reconsider the sports media rights model.
No player is bigger than the sport – really?
In an interview for SportBusiness Review, Manu Leroy, head of marketing and communications at the Royal Belgian Football Association, was asked whether having a team of stars who all play for clubs outside…
Kevin McCullagh | Crunch time for AFC overhaul
SportBusiness Asia's Kevin McCullagh looks at Football Marketing Asia's mandate to commercialise the Asian Football Confederation's rights, and its aims for long-term success.
David Berdugo | Money management issues for athletes during the Covid-19 crisis
David Berdugo, manager for the sports and entertainment department for the MBAF accounting firm, explores the large-scale impact of the Covid-19 pandemic has levied upon professional and amateur athlete income.
Matthew Williams | Women’s IPL should be at forefront of plans for Cricket beyond Covid
SportBusiness Sponsorship reporter Matthew Williams argues that the development of a women's IPL should be made prioritised in order to take women's cricket to the next level.
Eric Fisher | Labor angst to restart 2020 season leaves MLB at crossroads
SportBusiness' US Editor looks at the return of baseball and its labor negotiation process in the midst of a public health crisis.
The Athlete Voice is surging – so why has it taken until 2020 for the dam to burst?
Ben Nichols, a leading communications expert in international sport, discusses how the modern athlete is all powerful, and can use their influence to make positive changes in the world.