Opinion

Anthony Goddard, head of media research, Publicis Sport & Entertainment, delves into the numbers to see how the UK’s football public returned to their seats for Premier League action after the Covid-19 enforced hiatus.

George Cullen, account manager at Hill + Knowlton Strategies, applauds a dramatic shift in the influence of sports people to affect social change – with implications for brands and rights-holders

Aled Rees, managing director, strategy & consultancy at CSM Sport & Entertainment, takes a look at how environmental considerations will impact the future of F1

Having led sponsorships for major B2C and B2B brands in the US, Jared Melzer shares his perspectives around sponsorships and Black Lives Matter

Jarren Ginsburg, associate and litigation lawyer with Foley & Lardner LLP's sports and entertainment group, explores how the Los Angeles Rams' new uniforms are poised to help open an important new area of sports sponsorship

Mohit Lalvani, founder and CEO of 1 Play Sports, the Singapore-based sports streaming services provider, identifies a potentially valuable avenue for sponsorship during the pandemic, that may resonate with the public and governments

At a time when much of the world is reflecting on attitudes towards race and equality, Tony Simpson, partner and head of sport at board advisory firm Savannah, puts sport under the microscope and says attitudes and practices must change for human, social and business reasons

Tim Smith, founder and lead consultant at EventID, discusses how the social value of sport is likely to increase in importance following the Covid-19 crisis

The arrival of Covid-19 has hit the events industry hard, but sports are poised to make a big comeback – with or without fans physically present.

Roger Duthie, sponsorship consultant, believes it's about time for sports to give something back to the sponsors

Nic Couchman, head of sport at Charles Russell Speechlys, considers the role that private equity might play in the building of ‘Sport 2.0’

James Fenn, content and publishing strategist at Hill + Knowlton Strategies, explains how the "The Last Dance" broke all the rules to become a streaming sensation.

James Venn, business director, Publicis Sport & Entertainment, urges Olympic sponsors to stay active and committed to their partnerships in the absence of this year's mega-event.

Jason Steele, head of CSM Engage, CSM Sport & Entertainment, looks at the options rights-holders should consider when re-emerging in the wake of the Covid-19 pandemic

James Dobbs, managing director of SNTV, a joint venture between IMG and the Associated Press, looks at the different ways organisations need to adapt to users' needs when producing content during the Covid-19 pandemic

Gregg Oldfield, chief executive at Engage Digital Partners, explains why now is the time to spot the gaps in your IP, and why not all agencies in the sports business sector will survive these unprecedented times