Opinion
Janine Mostyn | Are you fully prepared to get back to business?
Janine Mostyn, founder and director at Huckleberry Sport, discusses what businesses need to consider post-Covid-19, to get the right balance and skill sets in their teams when they are able to return to work
Kevin McCullagh | The Australian business is a contact sport
There was a distinctively Australian headline in the Sydney Morning Herald’s sports business coverage recently: “Peter V’Landys is becoming as pleasant as a nasal swab for AFL”.
The
Eric Fisher | Human needs drive the desire to attend games again
In a deeply insightful essay in The Atlantic, veteran rock star and Foo Fighters frontman Dave Grohl discusses the uncertain future of live music in the face of the ongoing Covid-19 pandemic, and his hunger…
Kevin Roberts | Sports are still trying to figure out what the ‘new normal’ looks like
SportBusiness Group editorial director on sport’s efforts to establish a new normal and the role of the new SportBusiness finance and Law Portal
Carla Varriale-Barker – More than words: the business of sports, Covid-19, and force majeure clauses
Carla Varriale-Barker, shareholder in the New York office of Segal McCambridge Singer & Mahoney, Ltd. and the chair of the firm’s Sports, Recreation and Entertainment practice group, discusses the meaning of increasingly prominent force majeure clauses in the sports industry
Chinese football tackles salary reduction
Shen Jiang, senior associate at Jingtian & Gongcheng, and Luca Ferrari, partner and global head of sports at Withers, consider the legal issues around the player wage reductions now agreed by all Chinese Super league clubs
A ticketing conundrum in the post-Covid world
Nick White, partner at Charles Russell Speechlys, discusses the implications and impacts of the Covid-19 hiatus on ticketing.
Chris Russo | Will merger and acquisitions deal-making return this year?
Chris Russo, chief executive of Fifth Generation Sports LLC, looks at the US market for sports-related M&A deals and their future prospects amid the Covid-19 pandemic
Luke Organ | The changing landscape of commercial activity amid Covid-19
Luke Organ, Right Formula’s managing director of commercial, explains how Covid-19 has focused minds on digital engagements to achieve business objectives.
Omar Khan | ECB must consider outside investment in The Hundred
Following the delay of the launch of The Hundred until 2021, global sports marketing consultant and EMEA chief executive for the Leverage agency, Omar Khan suggests external investment may benefit the competition comercially.
Lars Haue-Pedersen | Reload, don’t rebuild
As many major events are postponed due to Covid-19, BCW’s Lars Haue-Pedersen provides hints for organisers of these events on how to adapt their communication strategy.
Francis Coady | Pause, pivot and partner
Francis Coady, general manager of Havas Sports & Entertainment for Australia and New Zealand, reports on the need for meaningful partnerships to help navigate these abnormal times.
James Fenn | The virtual NFL Draft offers three lessons for the future of post-Covid-19 sports events
James Fenn, content and publishing strategist in the sports and partnership marketing team at Hill and Knowlton Strategies, explains how the NFL made its virtual NFL draft an immediate success.
Paul Garbett | Camp Nou naming rights offer shows how brands can be philanthropic, yet entrepreneurial
Paul Garbett, associate director at CSM Sport & Entertainment, explains why Barcelona’s plans to rename the Camp Nou is a PR masterstroke that will help protect themselves and potential partners from future reputational risk.
Chris Beadle | A whole new ball game?
As the football industry contemplates a restart, CSM’s partnership development director and head of football, Chris Beadle, considers what lies ahead for the game’s key stakeholders in a post-lockdown landscape.
Adam Hodge | Rights-holders and sponsors must talk to mitigate peak pandemic pain
Adam Hodge, Octagon’s head of planning & strategy for APAC, asks how rights-holders can ‘make good’ the loss of value felt by their sponsors
Mark Cornish | Football sponsorship market should go online
Mark Cornish, board advisor to Sponsor.Online, believes that football properties need to take advantage of their reach and move to a digital sponsorship marketplace.
Tim Smith | Sport after Covid-19: Planning for re-emergence
Tim Smith, founder and lead consultant at impact and legacy consultancy EventID, lays out six themes and tactics he recommends in order to re-emerge strongly after the global shutdown caused by the Covid-19 pandemic